Crm – Increase Longevity Of Business
If we go back to the history of CRM then well find that it is nothing but an old business strategy. A companys good sale always depends on its customer. Suppose, think about a shoe department of a large shop in 1960.No computers, no electronic databases were there. Paper is the only medium. The salesperson wrote information about customers in small notepad. Customers name, address, ph no were written there. Every week when new shoe styles arrived in the shop, the wise salesperson then tried to inform those customers whose names and addresses were kept in his note pad.
They followed some steps
1 Although they were not aware about the product that had been ordered still they studied the product minutely.
2 They checked the list of customers.
3 They chose some customers who may like this product.
4 They marked the product or sometimes pulled it from the shelf.
5 They called the customers and informed them about the size.
6 They tagged a slip of paper writing their own name there and tied it with the new shoe.
7 Sometimes they did not charge the shoes to the customers.
This was the history of CRM. What is the difference between previous CRM and modern CRM? The previous system was a direct service. In modern age it is almost a management analysis. So there is a vast difference between management and service. Management can predict only what to be sold and how? But service does the work.
Though CRM of 1960 was great, but from managements perspective it had severe shortcomings. The first problem is that it had not any chain system from management to single salesperson. Management had to depend on a salespersons idea of management. The software creates the fields for good business practices. To make CRM software as a successful business model it needs some serious players. This plan needs to design properly and organize and analyze this software in a professional level. You have to understand the customers choice. The question is who is the ideal customer? What is the style of management? What are their strategic plans? Each company should give its each employer a proper training.