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Book Review The Ultimate Guide to Google AdWords by Perry Marshall

Book Review The Ultimate Guide to Google AdWords by Perry Marshall

The Ultimate Guide to Google AdWords: How to Access 100 Million People in 10
Minutes” by Perry Marshall is a phenomenal book. The book is well written,
well organized and easy to follow. The information is action packed and leads
you step-by-step in creating your own profitable Google AdWords account.

In his book, Mr. Marshall provides great tips and insights. Some of the key
things you will learn include:

1. How to Build Your Very Own Google Campaign from Scratch – the Right Way. You
will learn how to tell if a market is for you. You will see how to set up your
campaign and tweak it for maximum effectiveness.

2. How to Pay Less and Get More Clicks – See how to organize your campaign and
use split testing to determine which ads are producing the best results. Find
the best keywords and how to eliminate keywords that aren’t working.

3. How to Develop High Quality Keyword Lists and how to Craft Killer Headlines –
Perry will teach you how to “research” keywords and get rid of visitors who

waste your time. You will also discover how to write “killer” ad copy that
grabs your visitors attention and begs them to click your ad.

4. How to Develop Your Very Own “Unique Selling Proposition” (also known as USP)
– Discover how to create your very own USP. Perry will teach you how to create
a “catchy” one sentence USP that tells customers what separates you from the
competition and why they should do business with you.

5. How to Measure Performance – You will learn how you can track performance for
your ads. Find out which ads are making your cash register ring and which ones
are draining your bank account. Discover how much it costs to acquire a new
customer and what your “visitor value” is.

6. How to Beat Your Competition – Learn how you can stay one step ahead of your
competition, even in a tough competitive category. You will learn how you can
increase your campaign effectiveness by marketing offline, creating an email
campaign and building a “back end” sales funnel.

7. And so much more!

I can truly say that this 306 page masterpiece is one of the top 3 business
books I have ever read. If you are trying to establish or improve your online
presence, you need to pick-up a copy of this book. You will get back your
$24.95 investment (retail price) in no time.

To learn more about how to utilize Google AdWords to promote your small business Click Here Charles Holmes is a successful author, entrepreneur and marketing guru.

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Publishing Under Attack By A Fraud

Publishing Under Attack By A Fraud

Nielsen book ratings essentially imply a measure of the sales of books by means of point-of-sale software systems installed in the leading retail bookshops all across the globe.

As per the words of Jim King, the senior vice president of The Nielsen Company, Nielsen book ratings have gained popularity as a standard source of information. They are being relied upon heavily by the world’s leading publications and media corporates. For instance, Dow Jones & Company, a leading publication house globally, incorporates Nielsen ratings in one of its largest selling business publications called The Wall Street Journal. For inclusion in this publication, these book’s ratings by Nielsen are customized in the form of bestseller charts.

The alliance between the two companies, Nielsen and Dow Jones & Company, is further extended as the book ratings find a coveted place in WSJ.com or The Wall Street Journal Digital Network. As per the claims of The Nielsen Company, these book ratings are a reliable measure of book sales for use by the concerned entities of publishers, book libraries, global media, booksellers, and authors.

Dishonest claims really, considering the fact that the company has always been partial and heavily biased in favor of conservative book writers like Sarah Palin and Bill O’Rielly, reporting their bulk sales as part of their overall sales. Now, somebody may ask Jim King why the bulk sales are not reported in case of business authors. Why their bulk sales get disqualified? Simply because the company has an agreement with The Wall Street Journal?

With criticism growing by the end of the day, there can be no denying the facts. Yes, it is a fact that Nielsen point-of-sale software system, called BookScan, is not implemented by several leading retail bookstores, including Wal-Mart. And, in the absence of these outlets, how can Nielsen numbers be considered a true measure of an author’s rating? As per The Nielsen Company claims, it covers around 75% of book sales globally. However, with retail stores like Wal-Mart refusing to report their sales numbers to Nielsen, who is there to validate the authenticity of such big claims?

Another reason why you cannot expect an accurate picture is that Nielsen ignores a majority of independent bookstores all around the world. And, these book channels can actually cater to a big consumer base. Being extensively used by publishers, Nielsen ratings stand testimony to further discrepancies as the bulk purchases, by authors, get recorded as separate sales entries. And, reselling by consumers gets counted as a valid sales entry.

The software, BookScan, is further limited in the sense that it does not keep track of the sales or the number of books supplied to institutions like libraries. And, with the publishers deciding to use these ratings as a standard measure of sales, the authors are the entities suffering the most in terms of their money advances and royalties. A structure is needed where leading retail outlets like Wal-Mart as well as other grocery outlets start making use of The Nielsen Company services. But, till that time, a better approach would be to consider Nielsen ratings as a mere insight to book sales and not as a standard measure of sales.

Read more about BookScan software by visiting us at the provided link.

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