Tag Archives: display

Several Advantages of Retail Displays

Several Advantages of Retail Displays

Retail display system can be effective as well as dynamic way to attract customers. It is merchandising display which is used to attract customers.

POS (Point of Sale) sometimes referred as point of purchase where a transition occurs. The POS terminal manages the selling process.

 They are also called as shops or stores. Shopping refers to buying the products.

There are several advantages of retail displays It increases your profits: this type of displays increases the sales of your products and to attract customers. It has an Eye attention to attract customers: an eye catching display attracts the customers and increases the sales.   Decide for the right display type: you can showcase your products on a standalone floor display. You must have an appropriate retail to display your products. It has a positive buying experience if you want people to feel comfortable while shopping in your location. Choose an known brand as an magnet Place your display stand in a prime location.

These types of display types are in store display to show your products.

It can be categorized into different types Floor stand display Counter display Retail signs

Floor stand display are those display which can be placed anywhere on the retail floor and can display a variety of products.

Counter top displays: these types of displays are put on tables where there is limited space like near the cash wrap.

Retail signs: it has a higher impact on product branding & is often combined with retail displays.

The display system can be categorized into different types: Food products For storing electronic goods Soft goods

The retail displays can be divided into different types like acrylic displays, card holders, brochure holders, food presentation and display. Acrylic is a synthetic material widely used through the construction and retail industries. It can be screen or digital printed. Brochure holders also called as leaflet holders or leaflet dispensers are created and designed to enhance the display and visibility of the brochures. These types of holders are primarily used by retail displays outlets, hotels, travel agents, libraries as well as museums. The exhibition brochure stands come in a wide range of sizes, styles, and shapes, the most common sizes are that of A4, A5, and A6 holders.

The banner stands are subdivided into different types Scrolling banner stands Outdoor banner stands Roll up banner stands X banner stands L banner stands

Scrolling banner stands: the scrolling banner stands are those stands are stylish as well as designer looking. These banner stands are electrically powered the graphic scrolls backwards and forwards allowing you to show two messages to your audience. It comes in different types.

Outdoor banner stands: this type of banner stands are designed to attract customers and are placed outside the conference, business, event etc.it comes in 3 types.

Roll up banner stands:the roll up banner stands offer colorful and high impact way to make a quality promotional presence and to enhance your corporate brand visibility at trade shows, conferences, and advertising events, and at high traffic areas of display.

As well as l banner stands can be setup within minutes.The l type of stands is made from carbon fiber so it’s lightweight and durable. X-Banner Stands are a most exciting medium of presentation, giving instant impact, ideal for conferences, retail displays and additional emphasis on an exhibition stand.

Poster displays also called as poster hangers refers to the method by which posters are displayed in retail stores. The poster displays has several benefits- each board is displayed in a strategic location.The different sizes of poster displays are 900m poster hanger, 840mm poster hanger, 640 mm poster hanger and poster edging per meter.

Visit website for more information about Acrylic displays or Retail displays

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Touch Screen Technology And Applications

Touch Screen Technology And Applications

Touch screen display, the interaction between the user and the machine is on the screen by touching the screen displays text and images enabled. Is a similar touch screen input device. The application used in these images because of its interactive and user-friendly functions. From the public information kiosks, commercial signs, ticketing system, games, food and trade exhibition, a touch screen the number of uses and applications. Touch screen display also lease or rental activities and trade shows. Participate in trade fairs to maintain low-cost rental enterprises by the touch-screen option.

Different types of touch screen technology

Resistance: resistive touch screen panel includes a thin layer of conductive material and a resistive material layer. When the user touches the screen, the corresponding change in the current result. This is communicated to the controller for processing. The touch screen panel is very affordable, but does not provide a very high level of clarity, it can easily be damaged. They resist water and dust very well. Finger and stylus can be used in the touch screen.

Surface wave: This technology uses ultrasound to keep moving on the screen panel. When the user touches the display screen, ultrasonic part is absorbed. Communicate this change to the controller for processing. Surface wave technology is the most advanced touch screen technology, but it is vulnerable to damage from outside elements. These screens can operate with your fingers and stylus.

Capacitance: capacitive touch screen panel with a layer of coating composition charge. When the user touches the panel, part of the charge reached the point of contact on the screen. This charge is based on the four corners of the panel placed circuit. The information is then passed to the controller for processing. These images can only operate with your fingers. They provide good clarity, and resistance outside the element.

Different applications of the touch screen

Public display: the touch screen is widely used in public information display. They provide a simple, user friendly interface, people who are not familiar with the computer’s great. Information is easy to understand, access and process a user touches the screen.

Industrial automation systems: touch screen is used for industrial automation systems to control and monitor complex task. It saves a lot of time industrial operators. Enter the integrated touch screen and touch panel operation.

Fair exhibits: the popular touch screen display exhibition equipment used by companies to market their products. Companies from the source touch-screen equipment rental company cut marketing costs.

Restaurant / Internet Station: Touch screen for gaming stations and restaurants, Internet sites, reservations and ticketing system cash register. It is easy to restaurant employees, the bills, take orders using touch-screen access to information. They can be quickly and easily on such a friendly user interface training. Simple to use touch screen also helps enhance the productivity of employees between.

Training: Because of its user-friendly, touch screen for the training program. It easier for people to understand and learn to use touch screen. Touch screen can also make the training more interactive experience. Training institutions and organizations to rent the touch screen, they plan their programs with the touch screen-based learning.

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POINT OF SALE DISPLAY- THE EFFECT ON CONSUMERS BUYING BEHAVIOUR

POINT OF SALE DISPLAY- THE EFFECT ON CONSUMERS BUYING BEHAVIOUR

Every business venture needs to market itself properly to its target market. A rigorous marketing campaign results in widespread publicity for the business. In turn, this increases chances of high sales in the enterprise. Point-of-Sale displays have gained a foothold among many retail stores as a viable advertising system. It is an affordable marketing method to capture the attention of the customers. Its name emanates from the fact that it ensnares people into purchasing the product at the point of purchase.

Types of POS designs:

A POS design differs from another one in terms of shape, location and sizes. For example, countertop POS displays feature at the counter, endcaps or cash drawers. They serve their purpose when buyers are just about to pay for their expenses. There is also the floor standing point of purchase that the concerned branding agency normally designs to stand on the floor. They promote a range of products unlike countertops, which normally advertise one product. Digital POS (LCD signs and interactive displays) is another highly effective point of purchase method. Up to 70% of all in-store purchases have been identified as impulse-driven, as such POS designs can strongly influence consumer’s buying decisions and behaviours. Most businesses are aware of the importance of having an eye-catching display. Whenever customers engage in a spending spree, there is always some sort of POS display involved.

Influence of POS designs on consumer behaviour:

The choice of POS design can influence buyers into staying longer in a retail environment. By carefully targeting the consumer, the overall design and sales message can be tailored to effect the mindset of the buyer. Ultimately, the customer develops a curiosity to try out the particular product. At the very minimum, these buyers could be tempted into considering the product at a later date or visiting the store again. The power of a POS design over customers is immense as customers are more likely walk into stores that have colourful point of sale designs than those that do not. The ambience of the retail environment has become part of the consumers’ shopping mindset. A creative countertop or floor display has the capacity to quite literally stop potential customers in their tracks, encouraging them to step into a store.

Relationship between eye-fixation and buying decisions:

Courtesy of a research study from the Journal of Consumer Research, it is now well-known that there is a connection between purchases and eye fixation. The research found that engaging the eye for longer periods of time will result in higher levels of brand recall and this in turn will lead to a higher number of impulse purchases. The study also discovered that buyers pay little attention to brands that they had never encountered in POS displays. Effective POS, particularly those promoting free samples or discounts can be very effective in persuading consumer to switching brands.

Due to the importance and effectiveness of POS displays, there are now a number of Branding Agencies which specialise in Retail and POS design. Leading companies invest in these services in order to gain competitive advantage and engage with their target audience.

Company Profile:

Davison Williams is an award-winning agency, We provide innovative online digital solutions, POS & packaging for food, drink, lifestyle and leisure-related companies. For more information about Davison Williams POS design, please visit: http://www.davisonwilliams.com/

Related Articles – POS design, point of sale design, branding agency, online branding,

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Pay Less For Quality POS

Pay Less For Quality POS

Discount Displays Express is a one stop shop for all your requirements of point of purchase. This retail shop is situated in Croydon, UK, hence it is near to the central London. It offers a wide range of equipment for shop fittings and point of sale (POS) retail displays. The display units have been chosen very carefully by them. They really offer the best value for your money. The value gets enhanced, since they also offer in-house quality printing.

Their popular range of shop displays include leaflet holders, pavement signs, glass shelving, display cabinets, brochure holders and chalk boards etc. They also have a good range of LED open signs for retail door displays. Shop Signs and Slatwall display are considered to be the popular products. It offers a range of promotional literature holders that suit any retail situation, POS literature display racks and dispensers.

The leaflet dispensers, brochure holders that are portable, and the literature racks are a comprehensive range of products. These display equipment are generally delivered the next day of ordering the product. This seems to be the perfect way to distribute the promotional material and marketing in both exhibiting and retail environments. You have an option to choose from among the metal brochure holders, Acrylic brochure holders, leaflet holders mounted on walls, or literature racks that stand freely. Whatever you are looking for, Discount Displays Express has something that suits your needs. Large stocks are generally available to meet the customer demands. Also, equipment are delivered fast at the discounted prices.

The A-boards are also available for the next day delivery. These boards are generally available as A-Frames with snap shut poster holders that help you in changing the sales message, outdoor forecourt signs that are water-based, compact and light-weight swing signs with printed graphics or chalk board signage that is traditional. All these pavement signs have been tried and tested and are absolutely ideal for the retail environments. They are considered to be an effective way of increasing footfall and increasing awareness.

So, whatever you want to choose, their in-house printing department can also provide the posters for these display equipment at great prices. So, hurry and order the equipment that suit your needs!

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