CRM for Asset Managers
Relationship Management Matters
While portfolio performance forms the bottom line in most investment decisions, asset managers are increasingly realizing that there are other important factors in client satisfaction that they cannot afford to ignore. The level of service and personalization provided by asset managers—whether directly to clients, to consultants and influencers, or via the broker-dealer channel—can have a significant effect on an asset management firm’s ability to cultivate client loyalty. With competitors and alternative investment opportunities looking to lure away asset managers’ client base, both client retention and competitive differentiation have climbed high on most asset managers’ list of priorities.
The Value of Relationship Management
CRM systems form the nerve center of an asset management firm’s external-facing operations, uniting sales, marketing, and client-services personnel in a coordinated effort to provide an outstanding experience to every account. By harmonizing activities and information across these departments, CRM streamlines processes, from account setup to RFP responses to broker-dealer relations. By synchronizing and standardizing efforts, CRM ensures that your firm presents a unified, consistent image to all partners and clients, improving brand strength and client loyalty.
Tracking and storing a large volume of high-quality information for regulatory compliance, strategic decision support, and relationship building.
CRM systems aggregate client-related data and track activities to deliver valuable, usable insight and take the pain out of compliance.Sales professionals need a constant connection to the realities of every account—and how their efforts would pay off down the line. The resulting reward has exponential impact on their motivation, persistence, and ultimately, their results as a whole.
Gain New Clarity Through Consolidated, Accessible Information
Make the Connection with Relationship Mapping
Make Regulatory Compliance Part of the Process
Understand Your Sources of Profitability
Many asset management firms suffer from operational inefficiencies and have difficulty supporting profit margins and managing more assets without increasing expenditures.
CRM systems generate productivity gains by automating time-consuming activities, streamlining processes, and enabling asset managers to apply resources more effectively.
Complete the Picture with Third-Party Data Integration
Plan and Coordinate Activities for Higher Productivity
Get the Right Information to the Right People at the Right Time
Capitalize on Every Opportunity
Manage the Pipeline More Effectively with Higher Visibility
Know No Boundaries with Mobile Connectivity
In an increasingly competitive market, asset management firms find it difficult to differentiate themselves from competitors and add value to their interactions with clients, consultants, and broker-dealers.
CRM technology gives asset managers the tools to build and maintain better, stronger business relationships that confer competitive advantage.
Give Your Clients Unparalleled Service
Manage Events that Build Relationships —and Business—with Ease
Harness the Power of Branding
Execute Targeted, Precise Marketing Campaigns
Moving with the Markets: The Need for Flexibility
Zooming In: CRM Advantages by Line of Business
Institutional Asset Management: The Power of Collaboration
Within institutional asset management firms (IAMs), one of CRM technology’s greatest advantages is its ability to help employees collaborate across departments to provide consistent, exceptional service to clients and capitalize on opportunities to grow assets under management. CRM enables IAMs to fully integrate sales, marketing, and service functions for increased efficiency and effectiveness, providing a complete view of the client so users from all areas of the firm can personalize their client interactions, building a stronger relationship and increasing client retention and loyalty. CRM can automate and facilitate workflows for important multistakeholder processes such as account opening and RFP or RFI responses, saving time and increasing productivity. It also provides visibility into complex networks of affiliation and influence, allowing IAMs to more successfully track consultant activity and identify new opportunities.
Get Proactive with Renewals to Increase Retention
Understand Consultant Influence
Leverage Proven Sales Methodologies
Mutual Fund Wholesaling: True Insight Into Broker Value
For fund wholesalers who sell through broker-dealers, the most important relationships tend to be with their resale channels. CRM helps fund wholesalers build and expand these relationships—strategically. By providing deep insight into broker profitability, CRM enables mutual fund wholesalers to direct their resources where they’ll be most effective, cultivating relationships with profitable brokers and dropping those who cost the firm. Instant access to information that allows fund wholesalers to allocate their time and effort more effectively enables firms to grow assets under management without additional resources.