Tag Archives: hotel

Hotel Marketing Plan – A 6-Part Sample Outline

Hotel Marketing Plan – A 6-Part Sample Outline

A hotel marketing plan is your action plan to fill the rooms of your new hotel. A marketing plan focuses on the four Ps (Product, Promotion, Price and Place), but doesn’t neglect customer retention and key partnerships. All of these elements should be specific to your hotel’s intended customers and the geographic area.

1) Product – Your hotel’s services

For every hotel, the basic product offered is the same service – use of a bed for a night. Beyond this similarity, there are endless ways to differentiate your service. Services can include entertainment (i.e., in-room cable, on-premises nightclub), food (i.e., chocolates on a pillow to a five-star restaurant), communication (i.e., free local calls, wireless internet), and health (i.e., a pool, fitness center, spa). Consider whether unusual services will be a draw for your customers or if you are better off providing the tried and true. Whatever you choose, present the information clearly and in just enough detail so that readers understand the level and type of service provided.

2) Promotion – How to get the word out

Promotion is how you make your people aware of your hotel and its unique value proposition and convert them into guests. The promotional tools you use depends entirely on the customers you seek. Rather than thinking about how other hotels seek customers, think from the customer’s point of view. How do your desired customers seek hotels? Make sure yours can be found where they are looking, whether this is in travel books, magazines, websites, or elsewhere. Remember that the most powerful type of advertising is the kind that money cannot buy – press. Consider whether a public relations strategy can help make this happen.

3) Price – The right rates for your hotel

Your marketing plan must show where you want your pricing to fall within the market’s range. The choice of price ties directly to your hotel’s profitability, but also to the brand you are trying to build in the minds of customers. If you bill your hotel as extremely upscale, but price it in the middle of the pack, customers may not believe your assertions that you are the next Ritz-Carlton. Pricing is about finding the right price to both represent what your hotel is and to cover costs, leaving room for profit.

4) Place – Where customers and your services meet

Place is more than the choice of location for your hotel. “”Place”” in this context means distribution, and this is the choice of how customers will book hotel rooms and receive other services you provide. This can be through websites, travel agents, or a dedicated sales staff, each of which have their own cost and benefit tradeoffs. Distribution of services continues inside your hotel and involves both your staff and your means to communicate with your guests (i.e., phone systems, TV ordering, even doorknob signs).

5) Customer Retention

Most of the cost of providing service to a customer is in getting them to buy for the first time. To keep a customer returning should be significantly cheaper than getting a new one so explain your retention strategy. For example, loyalty programs provide incentives for repeat visits and customer relationship management (CRM) software can save data on the preferences and activity of individual guests to make returning more enjoyable for them.

6) Partnerships

Finally, consider how you will work with your hotel’s neighbors, local government, and other stakeholders to build business. There may be potential for you to either get guests from or send guests to many local businesses, improving the experience the overall experience for those customers. Consider mentioning a few key partnerships that will pay off because of their importance to both parties. Don’t stretch yourself too think by proposing to partner with every business on your street. Describe any successful legwork you have done to inquire about the possibility of making those partnerships a reality.

Are you looking for more tips on how to start a hotel or develop your hotel business plan? Call 800-506-5728 to learn how Growthink can help you build your hotel business.


Is Your Hotel Ready to Leverage POS Software

Is Your Hotel Ready to Leverage POS Software

How do you know which products at your hotel are fast moving and which are not? Can you access a real time view into sales at multiple touch points in your restaurant? If not you could well be losing out on a vital opportunity to enhance customer service and guest loyalty.

For small and budget hotels trying to plug revenue leakages while providing guests with a seamless experience in a cost effective manner, the answer lies in simple Point of Sales (POS) software.

Is your hotel ready to leverage POS software?

POS systems are not new to the industry but have come a long way from simple billing machines to delivering greater value to their users. A POS system offers an ideal opportunity to move from a manual system to technology that stores customer data, which can be mined for business intelligence and thus facilitates improvement and efficiency at customer touch points.

Additionally, POS systems can be fully integrated with room service and front office to ensure accurate and faster billing. The main benefits of a POS system are decreased service times and maximum utilisation of resources.

There are POS systems available in the market for every segment of hotels from fine dining to quick service restaurants. Hotels should choose a POS that is easily adaptable and fully customisable to suit their specific business needs. While a POS is fairly easy to use, getting staff acquainted with the application and interface will help to ensure faster ROI on installation.

Advantages of POS

-Detail and accurate record of sales -Track inventory levels -Note markdown in prices and record accurately -Track promotion coupons and discounts -Greater control over income -Real time visibility into revenues -Optimal use of manpower -Real time visibility into income -Reduced manpower requirement

Benefits of POS Software

The heart of a hospitality business is in its service and delivery of guest experience. A POS enhances both of these. By automating sales documentation, hotel staff can spend less time on formalities and more on delivering better customer service. Modules in a good POS can help staff trace customer history and help identify meal and table preferences. In addition, customer loyalty programmes can also be tailored based on the information gathered.

POS systems are integral for both order generation and tracking inventory shrinkage through in-depth analysis of inventory movement. Proper implementation of POS functions increases business profitability by providing management with details on fast moving products, time of sale and profitability.

The hallmark of a good POS is its interface, which should be user friendly and intuitive so that it can be operated with the least possible experience. POS systems also come in touch screens and hand-held PDA options. The GUI reduces time-per-transaction through direct communication with the kitchen and this process also helps to maintain billing accuracy.

The flourishing Android market has brought with it apps that have enhanced the use of the POS, as it enables stewards to communicate with the kitchen real-time, thereby also allowing order cancellations or changes at the last minute. Apps have been developed for customers as well. Using their smart phones, they can now view and handle their own tabs through effortless and cashless transactions.

As is the case with technology, upgrades are constant and change is expected. POS systems are going to get smarter, faster and better.

Article published in Express Hospitality, 1st Jan, 2012

About IDS NEXT IDS Softwares Pvt. Ltd. “IDS NEXT”, is a global leader in providing ERP and total technology solutions for the Hospitality and Leisure industries. With a track record that spans over 25 years, we have earned the trust of over 3000 customers globally with a strong presence in 40 countries across South Asia, Middle East, Asia Pacific and Africa. IDS NEXT’s clients include a host of prominent hotel chains including Sarovar Hotels & Resorts, ITC Fortune Group, Royal Orchid Hotels, Pride Hotels, Ramada Hotels and others. IDS NEXT’s portfolio of capabilities include Strategic Consulting, Business Outcome Services, Custom Design and Development, Total Technology Solutions and a range of next generation software products that addresses the hospitality industry, such as independent hotels, chain hotels, business hotels, resorts, clubs, service apartments, limited service, spas, cruise liners and restaurants. For further information please visit http://idsnext.com/ Email: [email protected] Facebook: http://www.facebook.com/idsnext


Front Desk management Systems

Front Desk management Systems

Today like all things hotels, motels, Inns etc need to become highly organized so that they can provide the best to their guests while maintaining profitability

Hotel guest’s reliance on technology in the office and home has raised the bar for their travel expectations. Hotels are increasingly being asked by guests to provide them with the same quality of technology they have at home and the work place. For this software’s designed for the hospitality industry are a great boon. They help hotels and motels to provide such value-added services as Internet reservations and connectivity to Global Distribution Systems.

The Front Desk Is The Control Center For The Entire Hotel

Front Desk management systems are general purpose software’s that can be used at hotels, motels, inns, resorts, lodges, and bed & breakfast operations. These systems are the control centers or pulse of the whole hotel management.

This software is ideal solution for all kind of property. Main features include: Quick check-in/out, hotel status from the main menu, Direct billing, Expense management, Transaction management with insert, delete and edit features, back up and resort of data, importing and exporting of guest data and many more

Front Desk management systems integrate many critical functions to provide the highest level of speed and service available today. Using the system’s advanced technology, front desk personnel can make reservations, check guests in and out, process credit cards, issue keys, and perform other property management tasks with ease.

Features of Front Desk Management

Though there are many Front Desk management systems, the best of them must include certain features

-Check in Check Out More Details


-Group Management/ Operations

-Direct Billing/ City Ledger

-Full network support

-Multiple rate & rate type support in single stay

-Comprehensive User Management

-Well designed back up and restore database operation

-Transaction management with insert, delete & restore feature

-Expense Management

-Easy to Configure Software

-House Keeping Reports

-Guest Message

-Address Book

-Guest Feedback

-Document and Emailing

-Query Module

-Night Audit Reports

-Travel Agent Information

-Business Source and Marketing Codes

-Easy way to keep track of Non Rental Charges

-Seasonal Rate Types

-Availability Summary & Stay Information

-Phone Directory

-Room Exchange

-Detailed Tax More Details

-Manual and Auto Rent Posting

-Integration with Credit Card Processing software

-Customized folio notices

-Cash Drawer

-Wakeup Call

-New Card Scanner

-Guest database with advance search, export & import facility


In a dynamic industry such as hospitality, businesses require Front Desk management systems to deliver performance, scalability, and component integration and ultimately profitability.

Prabhash Bhatnagar is Manager of Sales & Marketing, maker of hotel management system and frontdesk management software handles the key aspects of the running of client’s business, including bookings & reservations, Housekeeping, Spa, POS and generating reports.


Use of POS System Sydney in Different Businesses – An Overview!

Use of POS System Sydney in Different Businesses – An Overview!

If you are a retail entrepreneur, you are not supposed to be unaware of the POS system that in fact became a vital part of any business and also gained a wide acceptance among a large number of people. So, in order to make your great dominance in the market with POS system as a service, you will certainly require the outstanding software and also related products.

You can find wide range of POS system Sydney nowadays. They are of course designed by a large number of companies. POS systems are actually used to a large extent nowadays in different industries that include hotel industry, restaurant industry, retail industry, hair and beauty industry and also hardware industry. Here, we will talk one by one. Take a look!

Restaurant sector – POS software actually runs on the computers and is used in many restaurants. They can be easily stationed wireless hand handled or touch screen devices. The main purpose of such system or software is to help business, print orders, truck transactions, process payments, print customer bills and lots more. Besides, it is also capable of running various business reports.

Hotel sector – The software in fact became a great necessity for hotels as well. It is quite often integrated with the HMS (Hotel Management Systems). Besides, these are also used to follow and also transfer all customers’ orders from various hotel restaurants to the customer room.

Hair and beauty sector – This software are better described as an integral part of this industry. It is mainly used to control and also improve the business efficiency. With the help of the said system, you can also quite conveniently make great performance reports such as employee working roster, client database, appointments and checkouts. Moreover, in today’s scenario, the use of such software in this industry has tremendously increased.

Retail sector – In today’s scenario, it is certainly impossible for retail sector to survive without the said software. The sector is in fact recognized as the biggest user of such systems. The system used in the said industry would definitely include receipt printer, monitor cash drawer, computer, card readers, receipt printer, barcode scanner and lots more. Most of the retail shops are known to be using weighting scales to a large extent.

Hardware industry – As far as the hardware industry is concerned, it is also known for including several hardware stores, building supply stores and also various timber yards. The said type of industry also uses the specialized POS software that actually handles purchase orders, special orders service order, repair orders and many more.

The author of this article is generally an expert writer and blogger as well. In his write-up experiments, author lets readers know about the hard core utilization of POS system Sydney along with how it can benefit one in his or her business achievements.