Tag Archives: incentives

Mobile Promotions Capture The Mindshare Of Your Audience

Mobile Promotions Capture The Mindshare Of Your Audience

Mobile promotions work seamlessly into your company’s marketing objectives. While you want to improve your revenue base and increase sales, there are several other goals you need to meet along the way. For example, you want to improve your brand awareness to consumers; you want to attract consumer data for future CRM efforts; you want to increase customer loyalty and drive traffic – both online and offline. Mobile promotions provide the avenue to accomplish these objectives. They do so at a cost that works within nearly every marketing budget.

As cell phones, PDAs, and other mobile devices have flourished, they have created a new marketing platform from which you can engage your audience. Below, you’ll discover how to use mobile promotions, such as SMS promotions, mobile coupons, and ringtone promotions, to capture valuable mindshare within your market. Once you catch the attention of consumers in a way that excites them, motivating them to take action becomes far easier.

Mobile Promotions Leverage Affordable Digital Incentives

Even if your profit margins are healthy, every marketing budget has inherent constraints. It is critical that you offer incentives to your audience that are as affordable as they are engaging.

Mobile promotions are delivered digitally to consumers’ mobile devices. As a result, the cost of delivery is exceptionally low. This is the case whether you are allowing consumers to play instant win games, download songs, enter sweepstakes, or redeem mobile coupons. Because mobile promotions are comparatively inexpensive, you can launch them while continuing to leverage conventional marketing platforms, such as print and DOOH signage.

How Mobile Promotions Motivate Customers To Respond

The right incentives can drive market participation regardless of your product. The key is to offer incentives that your customers find appealing. This is one of the advantages of launching mobile promotions. Consumers can download digital content (e.g. songs, games, images, etc.) instantly to their mobile devices. They can enter sweepstakes and contests for a chance to win alluring prizes.

When you launch mobile promotions to your audience, you are not only offering customers attractive incentives, you are giving them an opportunity to enjoy instant gratification. Those two levers complement each other. In doing so, they trigger a response from your customers.

Mobile Promotions Capture The Mindshare Of Your Audience

If there were no other demands on your customers’ time and attention, motivating them to buy your product would be simple. The reality is that your audience is inundated with a constant torrent of offers and solicitations. Consumers instinctively erect a mental wall that deflects them. That means there’s a high likelihood your market is unaware of your product or uninformed with regard to its benefits. Mobile promotions offers a seductively simple solution.

Free song downloads, instant win games, and mobile coupons can quickly penetrate the mental wall your market has built to block other companies’ offers. These digital incentives tap into your audience’s desire for instant gratification. They are irresistible. They capture mindshare and engage your customers. As a result, your customers become attentive to your message, and far more likely to purchase your product.

Leveraging Mobile Coupons And SMS Promotions

While mobile promotions increase brand awareness, attract customer data, and educate consumers about your product, mobile coupons lift sales and improve customer loyalty. For example, you can use them to reward loyal customers with discounts, thereby driving repeat sales. You can also use them to entice consumers to try a product that you have launched recently. You can leverage these type of mobile promotions to temper the impact of price increases, or to move excess inventory.

Mobile coupons can be delivered to your customers’ cell phones and PDAs through text messages. You can communicate the offer, expiration date, and any other relevant information through short, targeted SMS promotions. Consumers can redeem your coupons online or at the point of sale in-store. Plus, because these mobile promotions use redemption-based incentives, you can easily control the financial risk.

How To Take Advantage Of Mobile Promotions

You have access to a broad menu of engaging and affordable mobile promotions that you can leverage to tap into your market and trigger a response. Ringtone promotions, free music downloads, instant win games, and sweepstakes are attractive to consumers on an instinctive level. They are seductive because they offer instant gratification. As a result, mobile promotions help you capture valuable mindshare, delivering your message to an attentive audience.

By capturing your customers’ attention, you can educate them about your product and its benefits. You can motivate them to purchase, and collect opt-in data for future CRM campaigns. And in the process, you can improve the loyalty they feel toward your company. Mobile promotions can propel your brand ahead of other companies struggling to reach your customers. In today’s competitive environment, that edge can be priceless.


Promotional Currency (PC) is a digital promotions firm that merges digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions that meet the unique needs and budgets of the brand marketing or b2b marketing client. Among product offered are: unique customer loyalty programs, promotional incentives, online promotions and
mobile promotions.


Cash Register Software Transforming The Food Service Industry

Cash Register Software Transforming The Food Service Industry

Cash register software is specifically designed for managerial and marketing strategies in the food service industry. This product is transforming the food service industry. Experience new levels of success in the highly competitive food-service industry and launch your business ahead with new levels of community awareness by utilizing this amazing product. Learn more about how it can benefit your business by reading this article.

The highly competitive world of food service is being impacted by cash register software. This software is streamlining food-service management and providing automated marketing through the customer appreciation aspect. This software is customized to meet the needs of specific food-service establishments and is being utilized by restaurants of every kind including: pizzerias, full-service, coffee shops, sub shops, multi-store chains, delivery only, catering, and more. The software is uniquely designed by food-service experts and computer experts; the combination of expertise brings forth a dynamic program that is re-vamping the food service industry. Common waste that has been associated with many failed restaurants is eliminated through the computerized processes available in this unique package. There are multiple benefits associated with this restaurant software including options such as: wage management, employee time management, streamlined employee hours, customer loyalty incentives, gift cards, inventory control, quick credit card transactions, exceptional customer service, payroll options, and more.

Cash register software is customized to provide specific computerized tasks for individual establishments. The customer loyalty incentives are an incredibly affective aspect to this program. It is a marketing strategy that is proven to improve your customer appreciation and community awareness. These incentives are automated through the computerized system providing instant re-wards and incentives for customers including automated e-mails announcing specials, birthday specials, and printed coupons on the back of receipts. Customers who are rewarded for patronizing your establishment will return again and again and ultimately will bring friends and family creating the word-of-mouth advertisement that is so successful in creating community awareness. Becoming a known entity in your community is feasible by implementing the automated rewards. Most food service establishments focus on scattered marketing. This technique provides mass mailings sending out coupons and menus; however, this technique is proven to gain a small amount of new customers when compared with the cost. It is seven times more effective to maintain a customer then to receive a new one. As you build a strong continuous customer base you will experience new customers coming on a regular basis due to word-of-mouth advertisement. This is an extremely effective way to build your customer base. Automated e-mails can also be generated that invite your customers to invite their friends and family for specials. This is also proven to be very effective. Experts in computers and the food service industry have provided this invaluable tool for establishments. Implementing it is easy.

The point-of-sale system is restaurant software designed to create smooth running management on an ongoing basis. The cash register software provides communication between one or more registers and between one or more store. Open up the communication lines in your establishment and provide consistent customer care through computerized organization. Streamline your daily management tasks minimizing waste that is often seen through human error. Stop excess product ordering and excess employee hours through the computerized organization of these tasks. The restaurant software system can be customized to meet your specific needs; contact an expert today to find out more details on how to get this money saving system established in your business.

POS Nation is your source for Restaurant Software or a Point Of Sale system .


Advantages of POS for Retail

Advantages of POS for Retail

Since starting a business or making your business run smoothly and efficiently then you need a proper software that will make your work to reduce by a large amount. In this article we will see the advantages of retail pos software over the cash register. These advantages are : getting instant feedback on sales, gives proper security and easy implementation of sales incentives. After reading these advantages your idea about pos will cleared by a huge amount.

Getting instant feedback on sales

With modern retail pos software you can have instant access to all your sales and expense data from your store during your working hours. From this you can get to know which item from your store is in fashion and which has been ruled out. Through this you can manage your business number one. Since the system does its job at the right time the just by looking at the sales you can catch the item that is in trend and after all your sales are over and you check your cash register because by that time trend would have gone out. This system will help you to calculate the profit or loss margin at any time and at any place, not like cash register which only at the store.

Gives proper security

When you have any doubt on any customer or your employee then this software will help you to get out of this trouble. The modern retail pos has been geared towards preventing shrinkage. Suppose you have a person who you suspect of stealing money from the cash register then with this solid pos retail system it will be easy to correlate that person’s work schedule with minute to minute sales information. There is some pos system which also has camera with it which will help your business to get a proper and safer security.

Easy implementation of sales incentives

Sales incentives are easily implemented with a modern retail pos solution. Both setting up the coupon campaign and redeeming customer coupon are really easy, which will help to boost sales. Likewise, as for the employee performance, their sales number easily tracks through a pos system, and a commission structure and payouts can be published daily. This information will help to increase sales through clear and timely incentives.

Since this era is about competition and such kind of software makes your company to lead and also help the country grow. It helps you to save your time, money and energy.

This advantage of POS For Retail make it just not only better than usual cash register but to be best among all other software that give you just a fraction of feature that this system have. These advantages make it superior. It helps you to lead your business to a successful path.