Tag Archives: keyword

Book Review The Ultimate Guide to Google AdWords by Perry Marshall

Book Review The Ultimate Guide to Google AdWords by Perry Marshall

The Ultimate Guide to Google AdWords: How to Access 100 Million People in 10
Minutes” by Perry Marshall is a phenomenal book. The book is well written,
well organized and easy to follow. The information is action packed and leads
you step-by-step in creating your own profitable Google AdWords account.

In his book, Mr. Marshall provides great tips and insights. Some of the key
things you will learn include:

1. How to Build Your Very Own Google Campaign from Scratch – the Right Way. You
will learn how to tell if a market is for you. You will see how to set up your
campaign and tweak it for maximum effectiveness.

2. How to Pay Less and Get More Clicks – See how to organize your campaign and
use split testing to determine which ads are producing the best results. Find
the best keywords and how to eliminate keywords that aren’t working.

3. How to Develop High Quality Keyword Lists and how to Craft Killer Headlines –
Perry will teach you how to “research” keywords and get rid of visitors who

waste your time. You will also discover how to write “killer” ad copy that
grabs your visitors attention and begs them to click your ad.

4. How to Develop Your Very Own “Unique Selling Proposition” (also known as USP)
– Discover how to create your very own USP. Perry will teach you how to create
a “catchy” one sentence USP that tells customers what separates you from the
competition and why they should do business with you.

5. How to Measure Performance – You will learn how you can track performance for
your ads. Find out which ads are making your cash register ring and which ones
are draining your bank account. Discover how much it costs to acquire a new
customer and what your “visitor value” is.

6. How to Beat Your Competition – Learn how you can stay one step ahead of your
competition, even in a tough competitive category. You will learn how you can
increase your campaign effectiveness by marketing offline, creating an email
campaign and building a “back end” sales funnel.

7. And so much more!

I can truly say that this 306 page masterpiece is one of the top 3 business
books I have ever read. If you are trying to establish or improve your online
presence, you need to pick-up a copy of this book. You will get back your
$24.95 investment (retail price) in no time.

To learn more about how to utilize Google AdWords to promote your small business Click Here Charles Holmes is a successful author, entrepreneur and marketing guru.

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Tips To Give Boost To Your Business Presence In Google Places

Tips To Give Boost To Your Business Presence In Google Places

Localized search option has made it easy for search communities to find out information with reference to a place they are interested in. But it is not only the search communities that benefit from this option. Business owners can have a better raking on the Google search when the query includes the name of the place they are operating in. Google Places has simply overhauled the way a website gets visibility in on the SERP. The moment an Internet user puts a place name in the keyword, all the companies operating in that geographic territory stands the opportunity of converting the user. What you have to do is go to the Google Places register with the search engine.

However, optimization in the Google Places requires a website owner to consider certain parameters to make it to the first page of Google Local Search Results. Here are some tips on how one can secure a place on the first page.

Profile completeness: When registering with Google, make sure that you provide as much information as possible. The Places page requires a lot of information which appears auxiliary or at best secondary in importance, for example email address, description, categories. Google asks for all these information to make the relevancy evaluation broad-based. These apparently optional fields need to be filled. There are also fields like operation hours, photo and video uploading etc. While registering in the Places page, one should provide these minute details properly to make the profile complete. Google factors these data in calculating relevancy and determining rank.

Keywords: If you are interested in having a presence in Google Search, you cannot fiddle with the search engine. To enjoy Google’s favor, you should avoid stuffing keywords in unlikely places. For example, if the business name conflates two or three keywords, you will be considered a spammer. Instead you should incorporate keyword phrases strategically in the description while ensuring that Google does not understand the strategy.

Service area: One of the most characteristic information you provide while targeting local search is the data specifying your service area. This does not imply the address of your business or office; it’s rather about the area you operate in. In order to indicate the area, Google makes a circle on the map, does not pinpoint it. While the circled area will help visitors identify and access your service, complaints are that it might affect ranking.

Ask for review: In traditional SEO, Google assigns ranking on the basis of how many good quality back links a site has. But in case of optimizing for Google local search, Google relies on the number of reviews a business gets from its visitors. But satisfied clients hardly write review. On the contrary, if they have been treated unfairly, they write pages of adverse comments. Here is what you can do instead.

-You can request your fans and followers to write reviews at your Google Places page. -You can also put a sign in the contact us page or cash register segment of your website asking visitors to write a review on the Places page. -You can also put a link to the Places page on your website and request visitors to review your business.

Bulk uploads: One of the current trends with large companies with several areas of operation and several franchisees (i.e. fast food chains) is uploading data in bulk. However, while loading the data file, one needs to stay focused on certain areas.

-Make sure that all the subsidiaries and franchisee businesses are distinguishable (include locations in the name) but all of them contain the name of the parent company such as Barista Lavazza Emu Plains, Barista Lavazza Kingswood etc. -While the brand name remains the same everywhere, some of the vital details should be unique. For example, email Id, categories, phone numbers etc. should be differentiable at any cost.

So, for the time being, these details will enable you to secure a position on the first page of Google Local Search Results. And as for the change in local search algo, don’t plunge into prediction.

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