Tag Archives: market

EPOS System for Retail and Wholesale Business

EPOS System for Retail and Wholesale Business

Epos system is dire need of hour for retail and wholeslae business as these businesses demand high level of accuracy and integration if one got good combination of hard ware and soft ware of Epos system as per their needs as every business has completely different set of requirements.

As retail and wholesale business want each dark detail of stock and accounts it is made possible by present day Epos systems no matter what are the number of transaction it can record and keep million of transactions in a one go in its back office. As products are bought in bulk quantity and sold in one by one it keep the record of stock and accounts as well. It gives you accurate pricing that eliminates the chances of human error in lieu of it gives you the freedom that you can changes the prices whenever you want e.g. to a discount to customer or when there is special promotion going on.

It gives you accurate picture of your stock and make sure you get your ordering on right time. Having an automated functionality it makes life easier and you can respond to customer faster. It helps you to give your customers a great experience and improves employee’s productivity. So it allows you to keep stock information up-to-date in real-time stream line the supply chain. The Epos system automatically determine when you have to place the order

The competitive advantage of Epos system is that you can be in the position of bargaining that which supplier is giving to you the same product at cheaper rates and you can be in touch with largest suppliers. So you can save money at the end of day which increases your profits.

In the past whole sale business were being ignored by Epos providers there was a helpless situation in the market for whole sale business companies only few companies were able to develop Epos system with back office support to handle the accounts and stock. By developing this fantastic software now whole sale and retail businesses can serve the customers from any branch they are operating at any time. So more customers are coming and more sales are generated.

If we see current situation then there are few companies in the market which provide complete solution of the whole sale and retail business requirements the competition is developing in the market which ultimately bring the more refine Epos system.

E-Till Solutions specializes in offering customized and most affordable Pharmacy EPOS Systems, dry cleaning pos Systems and Restaurant EPOS Systems in UK.

http://www.sooperarticles.com/business-articles/management-articles/epos-system-retail-wholesale-business-1107031.html

EVE Online ISK Ice Harvesting

EVE Online ISK Ice Harvesting

What is Ice?

Ice is something like ore. One big difference is the volume of ice: Every piece of Ice is 1000 m³ You can find it in Ice belts which are in some systems. There are much less Ice belts than normal asteroid belts.

Ice Types:

Blue Ice (Gallente)

Clear Icicle (Amarr)

Dark Glitter Gelidus

Glacial Mass (Minmatar)

Glare Crust

Krystallos

White Glaze (Caldari)

For what is it needed?

The refined Ice is needed to run POS (Player Owned Stations) A POS uses much Ice per day, so there is always Ice needed for awesome amount of ISK on the EVE market. You can check EVE items relevant and market prices here: http://buyevecheapisk.blogspot.com

What do I need for mining it?

You need at least a Mining Barge (Procurer, Retriever or Covetor) or an Exhumer (Skiff, Mackinaw or Hulk) (Industry V, Mining IV, Astrogeology IV and the skills for the ship class) And you need the Skills Ice Harvesting (Mining IV) and the Ice Harvesters which go for about 2,7m ISK per piece on market. You can find out more in regards of mining here: http://cheapiskeveonline.blogsavy.com/

How can I mine it and how can i optimize my efficiency?

Fit your Ice Harvesters on your Mining Barge/Exhumer. If you can do it, fit Ice Harvester Upgrades. The Mackinaw has a +100% bonus on the yield of Ice Harvesters, but a -25% duration Penalty. The penalty is reduced by 5% fo every Exhumers skill level. So, if you have Exhumer V the Mackinaw has the normal cycle time. The fact that it gets double yield per cycle makes it the most efficient Ice Harvesting ship available. If you can’t afford one of those yet, you can get here and buy some ISK for a head start: http://www.mmobux.com/compare/eve/eve-online-isk

But I want to tell you, that Ice Harvesting is it only worth if you have Ice Harvesters II and a Mackinaw with Exhumers V and Ice Harvesting V With that setup you can earn more money with mining Ice than with mining ore. That way you get a real good efficiency and you can earn real much money with mining Ice.

http://adams.articlealley.com/eve-online-isk-ice-harvesting-511420.html

Real Time Inventory Management

Real Time Inventory Management

A lot has been said about inventory management, but it still isn’t complete without a discussion on real time inventory management.

 

Inventory is often proclaimed to be a necessary evil especially in the retail business. Who would want to risk a customer loss arising out of product shortage? If they want it, you ought to have enough to sell. But the classic question has always been regarding how much is enough.

 

To understand its implications, the very first realization that one ought to have is that inventory costs are not only those that you see in everyday life. They extend much beyond the everyday costs in the form of additional money that you need to put in to keep the business running. Inventory is the number one cash eater.

 

What Is Real Time Inventory Management?

Real Time Inventory Management basically means managing inventory as and when it depletes. A large part of this strategy depends on technology, which is why its initial cost scares some skeptics.

 

The technology involved is basically RFID chips and barcodes. They keep a track of all of the inventory that is coming in and out of the store. The benefits of being able to do so can be many. All you need to do is to ensure that you get a few things in place. You will need to know:

  -How many units do I order? -How much time does the supplier need to fulfill this order? -What point am I going to order?

 

Most retailers order in a time bound manner. They always seem to have enough of what is not in demand in the market.

 

It is important to understand the value real time information adds to a supply chain. You are not forecasting anything or relying on any guesses.

Rather, you are reading the mind of the market and acting accordingly. At the same time apart from inventory costs you would cut down on a lot of storage and administrative costs also since you wouldn’t need a huge warehouse or a stock clerk.

 

How It Works

Reduces fixed costs: Fixed costs are a burden on a retailer’s shoulder. They drain profits. With the help of a real time inventory management system, you can bring them down to the minimal level. You could make your organization much leaner by virtually eliminating the purchase department. They won’t need to forecast the demand or place orders. All you need to have your suppliers ready; the system will do the rest. Also, since it is largely automated, the chances of error are much less. Machines are not as forgetful as humans are.

 

It is not uncommon to be stuck with products that your customers no longer want. Demands change faster than you can imagine. Now imagine selling multiple variants of multiple products, you are bound to be left stuck with some unsold inventory. With real time inventory management, you can gauge the pulse of the market by keeping a track of what is sold and when it needs to be ordered, thereby reducing these costs to a bare minimum.

 

Eliminates Stock Outs: Stock outs and shortages are results of errors in forecasting demand. While most of the earlier discussion was about reforming the methods of forecasting, real time inventory management has bought a new perspective. It eliminates the need to forecast and thereby eliminates all the errors associated with it. If the demand runs fast, so does you’re ordering cycle. This is called flexibility of the supply chain.

 

Improves Customer Relations: A recent study has exposed that there are some “Universal Customer Expectations” that the customer expects from every seller they deal with. These are maximum choice, maximum value at lowest price. With the help of real time inventory management, you can easily offer all three.

 

Simplifies Work Processes: Real time inventory management significantly reduces the error rate. Since a lot of work is automated, there is less chance of error. Moreover all your processes run on facts rather than on forecasted projections.

 

How to Choose?

There are many options available in the market today. Each business is different and therefore by extension the inventory needs of each of them are also unique. Real time inventory management helps any business.

 

Modularity: It is essential that the real time inventory management solution that you look out for is modular. Modularity basically means the ability to choose the specific features that you may desire rather than taking the whole package.

 

Modularity is so important because these inventory management systems are means to serve the interests of many organizations that have diverse business interests. You may not require half of their solution but the other half maybe invaluable to you. So modularity allows you to choose the solution that you think is best.

 

Ease of Implementation: Inventory management systems are easier to procure than to implement. A lot of these systems are complex and require training the staff, or sometimes you may have to hire new staff skilled enough to take care of this. So, the choice is, whether the system will save you enough money to offset the increased training costs and still be valuable. Do not forget to consider the time value of money.

 

Integration: The ability to measure the changes gives the manager the knowledge of what’s working and what is not, and it is this ability which must be harnessed to evaluate the efficiency of the inventory management system.

 

So it is essential that the system integrates with accounting, human resources and other such systems, which are generally used in an organization.

 

A very common mistake is to draw inventory reports from the new system and continue with financials and other reports in the previous way. This gives an inaccurate position of how effectively the materials, staff, money and other resources are employed.

 

In the End

Big businesses and small businesses generally have an efficiency gap between them with the bigger players being better. It is imperative that a small business grows and thrives by adapting to gain a competitive edge over smaller competitors.

 

Real time inventory management is still a relatively unknown commodity. So unleash the potential of this powerful tool and gain competitive advantage.

http://inventory.ezinemark.com/real-time-inventory-management-16abec6ab23.html

Top CRM Software

Top CRM Software – How to Spot it

There is always a search for top CRM software. And the search has got only even more fanatical, what with the increase in competition from all sides in the industry. With so many companies claiming to offer top CRM software, the consumer, though has rich choice, is confounded by the increasing number of options that he finds in the market for CRM. The best way to liberate the mind of the uncertainties and to have clarity in choice is to be informed about the technology, and to know what makes for top CRM software – knowledge helps in informed decisions which would invariably be better than any conjecture.

Whatever your business may be, there are some considerations that need to be taken into account when choosing among the various options available in the market for CRM systems. One of the first considerations that you need to have in mind when deciding on top CRM software is simplicity. While any amount of complication could be made out of software and while any amount of sophistication is possible out of technology, you would need only as much as you would use. At the same time, usability is another aspect that you need to expect out of top CRM solutions – how user friendly is the software, and how much easier is it going to be for your organisation and your staff to work on it?

Further, when deciding on top CRM software, you also need to be sure that you could centralise all information at one place. Information that is centralised needs to be shared across the different departments and it would also have to be updated in real time for the software to be the most effective. With centralisation, top CRM software helps in saving time and resources for the top management. However, even with centralised information, there have to be restrictions on who has access to what, and confidentiality has to be maintained where necessary. Top CRM software would be one that minimised the expenses that need to be incurred in training of staff to use it. Further, there has to be minimum outlays on licensing and upgrades, and licensing should not be too restrictive on the number of people who could have access to the software and ultimately, the information that helps them make decisions. CRM software that satisfies all the conditions would emerge the top CRM solution in a highly competitive industry.

http://crm-software.ezinemark.com/top-crm-software-how-to-spot-it-7d321d3a0997.html

Insert Coin A Vending Machine Legacy of Innovation

Insert Coin A Vending Machine Legacy of Innovation

The vending machine industry is booming. Every day millions of coins are inserted into soda, snack and candy machines. But Michael Burnett and Jeffrey Marsh have discovered the formula for the most durable, best-looking and most profitable vending machines on the market. Their innovations resulted in 1.800.VENDING, a company that has changed the face of the vending machine industry.

The Search for a Better Vending Machine

Burnett and Marsh came into vending in 1999. They spent years researching the most popular vending machines on the market, but every system they studied had terrible flaws. Some machines had plastic coin mechanisms that frequently broke down. Other machines had cheap locks and were constantly being broken into. Soda machines had high maintenance costs, and the money coming in barely covered the cost of restocking the machines in addition to paying high lease fees.

So Marsh and Burnett came up with something better. After picking apart all those different vending machines over the years, they knew every flaw and every benefit to each kind of machine. Armed with that information, they began a year-long process of designing, testing and manufacturing their revolutionary vending machine by 1.800.VENDING.

A Superior Machine is Born

Burnett and Marsh looked at three key factors when they began to design their vending machine: durability, appearance and profitability. Since maintenance costs were such an expensive part of other vending machines, Burnett and Marsh wanted their machine to have durable, high-quality parts both inside and out. From the steel anti-jam coin mechanism to the all-metal heavy-duty hopper and shatterproof polycarbonate canisters, the 1.800.VENDING machine is tamperproof and virtually indestructible. The lid and cash drawer are equipped with a recessed “bullet-lock” security system, and each machine is supplied with a removable sun shield to protect candy in vending machines placed near windows.

Burnett and Marsh know that the appearance of a vending machine can have just as much impact on potential customers as the products offered inside. They designed their vending machines to look sophisticated and professional – to show off their products in the best possible light. The 1.800.VENDING machine is offered in 17 color combinations. Vending machine owners also have a choice of matching metal stands or a pine wood stand – in addition to optional spill trays.

By creating durable and attractive machines, Burnett and Marsh had already offered a higher profit margin by lowering maintenance costs and ensuring more profitable locations can be secured. Then they took it a step further.

Interchanging the Face of Vending

Burnett and Marsh became the most innovative men in the vending industry through one simple idea: shatterproof polycarbonate interchangeable canisters. By creating a system of identical canisters that can be filled with a wide selection of products and switched out in a matter of seconds, Burnett and Marsh created an easy way to boost profits that is changing the face of the vending machine industry. The interchangeable canister system eliminates the messy and time-consuming process of refilling vending machines from bags of candy. And with 1.800.VENDING machine’s divided cash drawer, it’s become easy to track the profits from each canister of product. Vending machine owners can use that information to stock each machine with the most profitable combination for any location.

The innovations of Burnett and Marsh have made 1.800.VENDING a world leader in the vending machine industry. Their company is one of the few vending machine manufacturers to have no complaints with the Better Business Bureau or any government office. Add to that their 100 percent Lifetime Warranty on every part of their vending machines and their superior design, the 1.800.VENDING founders have created a legacy any other vending machine manufacturer would be hard pressed to match.

More information about the vending machine innovations developed by Mike Burnett and Jeff Marsh, including a side-by-side comparison with the five most popular vending machines on the market, is available at www.1800vending.com.

http://xeal.articlealley.com/insert-coin-a-vending-machine-legacy-of-innovation-151584.html

Keys to Effective Inventory Management

Keys to Effective Inventory Management

One of the things we’ve seen time and time again in our business is that the best relocation policies reflect current realities of the real estate market, with aggressive home marketing assistance programs and incentives to employees to price their homes realistically. Still, in today’s environment, it’s inevitable that some properties will end up in inventory. Here are a few of the best practices we recommend to help minimize total program cost and the amount of times homes spend in inventory.

It’s important to understand how a home value is determined as well as the current status of the listings that were used in the appraisal. Circumstances change over time. You may find that the home should be listed at the anticipated selling price – or even below – to gain the attention of buyers. To make sure the house is priced accurately, remember to review comparable sales and listings as well as any issues influencing the market, such as schools, employment and new subdivisions. Take note of the builders who are active in the market and any incentives they are offering. The presence of unsold new homes may call for an adjustment to your marketing strategy.

In selecting a broker, be sure to consider their experience, longevity, market share and creativity. If possible, choose a broker with whom you have worked successfully in the past. Listen carefully to his or her intelligence on the local market area: Local issues such as a major employer leaving town can dramatically impact listing success. These kinds of factors should be considered in establishing a strategy.

A moderate investment to improve first impressions of a property will make it more competitive and may eliminate objections that could prevent a sale. Repaint any bold, personal colors in a neutral hue. Clean or replace the carpets and replace marginal systems such as old water heaters that may be flagged during inspection. Spruce up the entry area with a fresh coat of paint and judicious landscaping and flowers. Listen carefully to your broker’s ideas on strategic incentives to drive showings. For example, the offer of a $500 all-terrain vehicle or a $2,500 lawn tractor might help sell a large property. This type of incentive might be negotiated out of the final offer.

Competition for a home sale today can include typical resale listings as well as foreclosures, short sales and new construction that might be languishing on the market. Online research is not enough: you should visit properties, collect builder flyers, read yard signs and more. For example, if a local builder is offering incentives on a new home, you can consider something similar. The marketplace can change literally overnight, so it’s wise to review strategy with your broker at least twice a month. Regular communication can also help keep the broker more invested in the process and can lead to a richer, more productive partnership. The inventory manager should provide regular marketing updates to the client while offering cost-effective incentives ranging from reimbursement of the buyer’s closing costs, an appliance allowance or a selling agent bonus to an electric awning to shade a hot patio.

Property offers can come at any time and deals can be quite fragile, so the inventory manager must be available to receive and evaluate offers 24/7. This level of availability and commitment also helps to foster a more collaborative and successful relationship with the broker. Effective inventory managers develop keen negotiating skills: They can predict likely offers, counter offers, buyer hot-buttons and concerns. This empowers them to take control of negotiations in a market where buyers often feel they are omnipotent – and to advance the client’s best interests. Effective negotiation balances all parties’ interests and results in a successful, time-and cost-effective outcome.

If you’re looking for professional corporate relocation services visit www.TRCGS.com, TRC Global Solutions offers comprehensive corporate relocation services and employee relocation packages for companies of all sizes for over 25 years.

http://www.sooperarticles.com/business-articles/management-articles/keys-effective-inventory-management-866357.html

Tesco Stores Malaysia – Service Marketing Mix

Tesco Stores Malaysia – Service Marketing Mix

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from © Dreamstime.com

Tesco Stores Malaysia Sdn. Bhd.

SHAIKH MOHAMMED FAISAL, Matrix 012010110114

MSU Graduate School of Management, March 2011

Introduction

Tesco History

Tesco originated in 1919 when Sir Jack Cohen used his gratuity from his Army service in the First World War to sell groceries from a market stall in the East End of London. By the late 1920s, Tesco (or TES from TE Stockell, a tea supplier that he used, and CO from Cohen) was selling from open-fronted shops in London high streets, the first store being at Burnt Oak, Edgware. Cohen’s motto was “Pile it high, sell it cheap,” referring to the idea that customers wanted inexpensive products at convenient locations and that volume would drive profitability. Sir Jack Cohen concentrated on growing the business, vigorously pursuing expansion. Tesco Stores (Holdings) Ltd was floated on the London Stock Exchange with a share price of 25 pence. Until the 1970’s, Tesco operated on the ‘pile it high, sell it cheap’ formula Cohen had imported from the USA. However, the market was changing, leaving the company with slim margins and a serious image problem. Under the leadership of Ian MacLaurin, who succeeded Jack Cohen in 1973, Tesco decided to try something dramatic and different which to become an ‘inspirational mass retailer’. Tesco decided to modernize itself, closing 500 unprofitable stores, and extensively upgrading and enlarging others. At this time, Tesco prioritized the development of large out-of-town stores where parking was convenient, the selection of goods broad, and where a higher volume of business could be generated at increased margins while reducing overheads.

Tesco Stores Malaysia Sdn. Bhd.

Tesco Stores (Malaysia) Sdn. Bhd. was incepted on 29 November 2001, as a strategic alliance between Tesco Plc UK and local conglomerate, Sime Darby Berhad of which the latter holds 30% of the total shares. Tesco opened its first store in Malaysia in February 2002 with the opening of its first hypermarket in Puchong, Selangor. Tesco Malaysia currently operates 33 Tesco and Tesco Extra stores. In 2004, Tesco Malaysia launched its own house brand, Tesco Choice. In December 2006, Tesco also acquired Makro Cash & Carry in Malaysia, a local wholesaler which was rebranded to Tesco Extra and provides products for small local retailers. In 2007, Tesco launched ‘Club Card’. This acts a way to say thank you to customers by giving back their money to them. Club card has received an overwhelming response from customers with nearly 2 million household members signed up to date. As of January 2009, Tesco have rewarded nearly RM10 million worth of Club card Cash Vouchers to the customers. Later in year 2008, Tesco introduce Green Club card and Green bags making Tesco Malaysia to be the first Tesco International business to introduce the Green Club card scheme. As part of its global commitment, Tesco Malaysia is market leading on tackling climate change in techniques of energy saving, launching Green Club card Points to incentivize customers shopping with their own bags, introduce degradable carrier bags, promote positive behavior among staff though Energy League competition intra stores and a recycling centre to facilitate customers to do their part for the environment. Apart from that, Tesco has launched new promotion campaign to the consumers, 50 basic needs guaranteed not beaten on price. 2009 has embarked Tesco as the number 1 Hypermarket in Malaysia.

Strengths

Own brand value

Tesco has a strong own brand value which is becoming known throughout Malaysia due to existing expansion program.

Competitive Pricing Strategy

The targeted price cuts enabled Tesco to attract more shoppers from competitors and capture the volume that supported the lower prices. Tesco has extended its low price positioning in core groceries across non-foods lines to undercut competition which actually Tesco selling with low price but provide high volume.

Customer loyalty/relationship

Tesco gained customer loyalty or relationship by launching Club Card scheme. Customers like the Club card program mainly due to the personalized treatment they receive and the relevance of rewards.

Acquisition of Makro

Tesco acquire Makro and convert it to Tesco Extra. What Tesco does is they operate it similar to Makro, but more flexible. For example, Makro do not allow customer to buy in small quantity, but Tesco Extra allow but charge higher than those buy in bulk. By doing so, Tesco could earn profit from those SME as well, besides individual customers or family type customers.

Strong hypermarket format

The expansion of new stores by adding space to existing locations has contributed to the growth of Tesco supermarket. Besides that, Tesco runs two type of hypermarkets format which Tesco Hypermarket and Tesco Extra Hypermarket.

Weaknesses

Dependable of UK business

Since Tesco Stores Malaysia is one of Tesco PLC UK market in Asia, all the business decision has to follow UK. This could be the weaknesses for Tesco Malaysia to expand their business widely. Since Tesco is foreign brand hypermarket in Malaysia, Tesco PLC has to adapt to local business. Although international business is still growing, and is expected to contribute greater amounts to Tesco’s profits over the next few years, Tesco Stores Malaysia is still highly dependent on the UK market (73.8% of 2003 revenues). Any changes in the UK supermarket industry over the next year for example, will somehow affect the Asia market such as Malaysia.

Burden of higher advertisement cost

Since Tesco Stores Malaysia is launching Everyday Low Price campaign, all the cost including papers, printing, people and distribution and marketing promotion has to be borne by Tesco.

High turnover rate of employees

Tesco experienced high turnover rate with their employees especially in the operation department. Many of their employees resign after only working one or two months in their supermarket, which is not good for them as they will need to find and employ new employees. The cost of training and development for new staff will burden Tesco.

Company’s Core Business

The UK is the biggest market and the core of TESCO business. The aim is to provide all of the customers with excellent value and choice. It has been innovative and energetic in finding ways to expand, such as making a large-scale move into the convenience-store sector, which the major supermarket chains have traditionally shunned. Tesco has 702 stores and is the largest food retailer in the United Kingdom. Tesco continue to increase market share through their policy of cheaper prices, offering better value and providing more choice and convenience for customers. Market share of the UK has grown steadily since the early nineties as a result of our customer focused strategy.

Company’s Supplementary Business

Non-food business

The aim is to be as strong in non-food as in food. This means offering the same great quality, range, price and service for our customers as in the food business. Many supermarket chains have attempted to diversify into other areas, but Tesco has been exceptionally successful. By late 2004 it was widely regarded as a major competitive threat to traditional high street chains in many sectors, from clothing to consumer electronics to health and beauty to media products. Tesco sells an expanding range of own-brand non-food products, including non-food Value and Finest ranges. It also has done quite well in non-food sales in Malaysia.

Community

Making Corporate Responsibility integral to our business is essential in applying our values as a responsible business. We believe it is also an opportunity for growth. Tesco Malaysia is committed to stay close to the heart of the communities Tesco Malaysia is part of. We responded and worked with many local communities including NGOs such as the National Cancer Council (MAKNA) to raise RM450, 000 through fundraising and Walk for Life series to raise cancer awareness. Tesco has also raised funds for the Malaysian Nature Society through the sales of its designer green bag and carrier bag sales and Walk for Schools donation to local primary schools. Tesco Malaysia’s Charity partner of the Year 2010 is Nur Salam, and we aim to help improve the quality of life for these children through customer and staff fundraising activities at all its stores nationwide.

Personal Finance

Tesco has followed its customers into the growing world of retailing services, aiming to bring simplicity and value to complex markets. Tesco Stores (Malaysia) Sdn Bhd is making it easier for customers at 22 of its stores nationwide to do hassle-free banking within 10 minutes through Easy by RHB at Tesco stores, collaboration with the RHB Banking Group. Following the successful launch of its first two financial products in January 2009, the co-brand Tesco-RHB Credit and Debit Cards, there are now five new, instant banking products being offered to existing and new customers expanding the range of products that customers can access quickly and conveniently while shopping at Tesco. Whether it’s opening a savings account, applying for a credit or debit card, buying life and personal accident insurance, arranging Amanah Saham Bumiputera financing or applying for personal loans up to RM50, 000, everything is quick and convenient at Tesco. Background checks and approvals are completed on the spot at conveniently located kiosks in Tesco stores. This signifies another important milestone for Tesco in expanding its financial services in Malaysia. This is Tesco’s way of showing that TESCO are looking into the needs of their customers by bringing them a more convenient way to get financial services and this new concept of banking allows our customers to get banking services during weekends and after office hours. They will consider any move to make shopping at Tesco an enjoyable and beneficial experience for our customers. Customers are of utmost importance and Tesco want to be able to give them as much benefit as they can. This may include entering into collaborations with other companies so that Tesco can offer the best in the market for their customers. It is a matter of keeping the interests of customers at heart. Easy by RHB @ Tesco is a revolutionary banking concept that offers simple, fast and convenient banking. Customers just need to bring their MyKad for on-the-spot approval and instant cash or loans up to RM50, 000, all without the need to fill-up any forms as details are captured electronically and a unique biometric verification system is used. This concept of being the first and only hypermarket in Malaysia to provide banking to their customers is exclusive to Tesco. The Easy by RHB @ Tesco kiosks are now available at 22 of Tesco’s 33 stores nationwide daily, open from 10am to 10pm. The RHB Banking Group is appreciative to Tesco in bringing Easy into their stores, and concern that this step will further strengthen our partnership and cooperation. There are 33 existing Easy outlets in operation, 26 standalone, 5 Easy by RHB @ Pos Malaysia, and 2 kiosks at LRT stations and now with Tesco as the distribution channel, which will make the total number of Easy by RHB outlets 55 hope to reach out to more customers and give them value-add services that they do not get from other financial providers. In addition to that, this easy banking concept, touted to be the first-of-its-kind, also empowers the people to take control of their finances in a simple, convenient and affordable manner.

Tesco’s Service Marketing Mix

Product Element

Tesco aim to:

– build strong relationships with our suppliers

– get the best value for our customers

– give our customers confidence that we maintain good standards throughout our supply chain

At Tesco their aim is to buy and sell products responsibly – so that customers know that everything they buy is produced under decent conditions, and everyone involved is treated fairly. They believe firmly in the benefits of trade. For customers, they use trading to put products within the reach of ordinary people, and ensure economic growth. For suppliers, they have a wide influence on the way they treat their workforce.

They want the right values in supply chain, good animal welfare, and decent prices and conditions for suppliers. At the same time, they also need to provide good value products to customers, many of whom are currently struggling to make ends meet.

Place & Time Element

Tesco Malaysia operates 36 stores and in two formats following the acquisition of the Makro Cash and Carry business in Malaysia in December 2006. Tesco Stores Malaysia Sdn Bhd has been separated into 2 formats which are Tesco Hypermarket and Tesco Extra Hypermarket.

Tesco Hypermarkets

The hypermarket format offers customers a complete one stop shopping for their needs from fresh food to groceries, from household needs to apparel. It carries more than 60,000 lines of products including nearly 3,000 own brand of products ranging from food to non-food items.

Tesco Extra Hypermarkets

The Tesco Extra format serves the needs of small businesses, families and individuals all under one roof by providing a comprehensive range of products and services focused for small businesses including bigger pack sizes, special trolleys and checkouts as well as a dedicated business development team to support small business owners with their orders. Tesco Extra, the newest business format in Malaysia opens its first store on 30th April in Seremban, with the conversion and refurbishment of what was once Makro Cash & Carry Seremban. Now, 7 other Extra stores are in operation. There are 3 Extra stores located in Klang Valley which is Extra Cheras, Extra Shah Alam and Extra Selayang. The remaining Extra Stores are located in Ipoh, Plentong Johor Bharu and Extra Sungai Dua in Penang. The new concept store will combine the best practices of both Tesco and Makro businesses. The Tesco Extra store will also cater to all the needs of individual customers and families through its services and extra range of food and non-food products as well as the unbeatable prices that have become the hallmark of Tesco in Malaysia. Tesco Extra also has enhanced facilities in the store including disabled parking and toilets, parent and baby parking, all credit cards accepted, customer loading facilities, and different types of trolleys and checkouts to cater to the varying segment of customers.

Promotion & Education Element

In order to attract customer, Tesco stress daily and weekly promotions. They use various methods like, Marketing Communication Tools which includes print pamphlets, retails advertising and internet promotions. Huge billboards attract crowds, free parking are some of the lures used by Tesco seems to work in their favor. Tesco is very good at using design across their own label, especially strategically. Tesco is often used as one of the best examples of own brand label in the retail industry. Majority of consumers buy the basic Tesco brand as it is cheap and good value for money. The use of Tesco logo is consistent in each of the products design. Brand values of Tesco are successfully throughout Tesco own brand ranges demonstrated through experience and way finding system. Tesco uses design to give something back to customers for shopping at Tesco. As competition is so intense retailers such as Tesco use design to differentiate from the competitors.

Price & Other Outlays Element

An Every Day Low Pricing (EDLP) strategy of Tesco is more popular with shoppers than one driven purely by promotions, according to a recent survey in the UK. But a combination of the two is the best means of keeping shoppers happy. Pricing was a key strategy and selling point for Tesco. Low prices were adopted to maximize sales. Tesco’s value-added products at low prices attracted many customers. After the launch of ‘unbeatable value’ campaign in 1996, Tesco went in for massive price reductions. The company adopted the strategy of ‘Everyday Low Pricing’ (EDLP), while continuing its other promotional activities. The EDLP program aimed to regularize low prices for Tesco customers. Low prices were not merely a strategy used for the occasional sale, but on a regular, daily basis. Adopting the EDLP strategy demonstrated Tesco’s commitment to its customers, putting customer interests first.

Physical Environment Element

Tesco ensures that the moment the customer enters their stores; they should have a personal experience which amounts to proper lighting, proper sign boards, and neat employees who are educated about the products they sell, clear prices marked on the product. Special attention is given to cleanliness of both the employees as well as the stores. Special emphasis is given on training the staff whereby staffs are evaluated and rewarded according to their performance.

Process Element

Some of the key indicators that shows how strong their operation process is determined by the following,

– We try to get it right first time

– We deliver consistently everyday

– We make our jobs easier to do

– We know how vital our jobs are

– We always save time and money

People Element

The company’s Values are ‘No-one tries harder for customers’ and ‘We treat people how we like to be treated’. These values are interlinked and underpin everything employees do at Tesco. It understands that by managing our people well – in a culture of trust and respect – they will in turn try their hardest for customers.

By offering competitive pay and benefits and an opportunity to develop a long-term varied career with good training, they are able to keep employees motivated, committed and excited about working at Tesco.

They believe that people are the most important asset and it is essential that they feel rewarded for the work they do and supported in their development. They offer good pay across all our businesses, as well as benefits in each market that reflect employees’ priorities.

As a leading global company, Tesco aims to offer the very best training and development for all its employees. The Tesco Academy helps provide an opportunity to get on for all our people. It develops thousands of world-class leaders through excellent training in leadership, management and technical skills.

Productivity and Quality Element

Tesco believes that having strong, well trained professionals, better pay, strong process and good leverage on negotiation with supply chain, great products can deliver efficiency and quality through which ultimately the customer will benefit.

Improvement Needed

The company should start thinking towards online presence, as more people are becoming net savvy. They should build up a strong virtual warehouse where people can buy non perishable goods which can be shipped directly to the customers. This will reduce Tesco’s footprint, both from assess as well as environment point of view. Reducing the warehouse footprint due to virtual stores can derive monetary benefits to the company.

Comparison Study with Competitors

In this retail industry there is stiff competition between hypermarkets. Name such as Giant, Carrefour and Jusco are the biggest rival for Tesco Stores Malaysia to compete in the industry. This report will explain further regarding the Tesco Stores Malaysia rival.

Giant Hypermarket
In Malaysia, the name Giant has become synonymous with everyday low prices, big variety and great value. This has been underscored by few surveys conduct in Malaysia, which showed that Giant was perceived as the cheapest place, in Malaysia, to shop for everyday groceries beside Tesco. Giant holds second biggest share market in retail industry in Malaysia for the year of 2010 after Tesco.

Jusco

In order to be successful, it is vital for a shopping centre to have the right environment and tenant mix. Only then will customers be willing to spend endless hours here in pursuit of activities that entertain and help them to relax. Jusco provide laid back environment in their shopping complex. Customer feels free to shop not just that, they can also spend time with their family eating at the food court provided by Jusco. Jusco holds 22% of market shares and the third biggest after Tesco and Giant for the year of 2010.

Carrefour Malaysia

Carrefour’s success is based on the talent and motivation of its staff. To increase efficiency and competitiveness, and in order to improve as a retailer, the Carrefour Malaysia is about to transform themselves and redesign its organization, enhance synergies between sales and purchasing, and create new relationships between head offices, countries and stores. Carrefour still sustains in the market in Malaysia and has 15% of market share in retail industry for the year of 2010.

Conclusion
The success of the Tesco Stores Malaysia shows how far the branding and effective service delivery can come in moving beyond splashing one’s logo on a billboard. It had fostered powerful identities by making their retailing concept into a virus and spending it out into the culture via a variety of channels which are cultural sponsorship, political controversy, consumer experience and brand extensions.

In a rapidly changing business environment with a high competitors pressure Tesco have to adopt new expansion strategies or diversified the existing in order to sustain its leading market position in an already established retailing market. The company must constantly adapt to the fast changing circumstances. Strategy formulation should therefore be regarded as a process of continuous learning, which includes learning about the goals, the effect of possible actions towards these goals and how to implement and execute these actions. The quality of a formulated strategy and the speed of its implementation will therefore directly depend on the quality of Tesco’s cognitive and behavioral learning processes.

In large organizations as Tesco strategy should be analyzed and implemented at various levels within the hierarchy. These different levels of strategy should be related and mutually supporting. Tesco’s strategy at a corporate level defines the businesses in which Tesco will compete, in a way that focuses resources to convert distinctive competence into competitive advantage.

References

http://www.tesco.com.my

http://www.tesco.com.

Johnson, G., Scholes, K., Whittington, R., (2005) Exploring Corporate Strategy Text and Cases, 7th Edition, FT Prentice Hall

M.E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985

Jeannet, J., Hennessey, D.H, Global Marketing Strategies, 6th Edition, Houghton Mifflin

Video Source: Youtube

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Factors to Consider When Selecting a Warehousing Distribution

Factors to Consider When Selecting a Warehousing Distribution

Logistics refers to the management of movement of materials and commodities from their manufacturing depots to point of consumption, keeping in mind the demand of local markets. The idea was originally applied to armed forces where it was essential to supply the rations, arms and ammunition to the forces from the base camp. In the context of an army, logistic solutions are very important as an army is entirely dependent upon timely supplies of provisions.

At present, logistic solutions are a necessity for a number of other sectors like manufacturing, export-import, wholesaling, customs, etc, in short in businesses demanding mass-scale transportation of products. The increasing complexities of maintaining an easy supply chain in the global market projected the demand for logistics and its emergence as a booming business. It basically includes planning and implementing activity forecast for business houses regarding a competent supply chain management based on statistics and market trends. Especially, providing the best transportation solution is the top priority of a logistic process.

The warehouse management strategy is the core from where tasks like governing the receipt, storage and movement of materials, transactions, shipping, loading, picking, etc, are governed. Inventory planning, cost management and well-knit communication system constitute the other important areas which must be considered to reach a flawless logistic solution.

The distribution costs have grown to be sky high and are continually growing and therefore, to reach the end user with low investment is a big concern for all manufacturers. However for these, a proper market assessment for the local demand of the product in various regions is a qualification. Then layout, setup and design for a distribution centre are selected by way of a slotting analysis. Room should be kept for re-slotting of distribution centres to keep pace with changing market trends. These must be acheived keeping a proper balance between cost and availability of space, easy access of transportation and affordable labour charges. For the best possible solution for a manufacturer, a comprehensive analysis of the logistics is a qualification.

The twentieth century has noticed the wipe-out of standard methods of transport logistics, with the development of modern methods like Just In Time (JIT) system. JIT operates by offering goods from the suppliers to the customers directly omitting the intermediate step of warehousing, thus achieving cut in the cost of production, in the time consumed for that task and a cut-down in the security risks needed during the transportation. But where offshoring activities are involved, warehousing is mandatory. Various factors are to be considered before selecting best suitable locations for warehousing. A recent concept where retailing is done from the warehouse itself is now very well liked. The idea of using a warehouse for retail purposes is very appealing to the manufacturers since it significantly reduces the cost to the end user and also increases the production sales ratio.

The introduction of internet and e-commerce has also made a strong impact on the development of logistic solutions in the field of warehousing distribution. Internet-based stores do not require a chain of outlets to sell their products; rather, their focus stays on a well-maintained delivery section and in such cases again, warehouses serve at most storage units.

Do you need logistics solutions or warehousing distribution? Visit us at pyramid-logistics.com, we provide our services to worldwide tradeshow and electronic transportation.

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Pharmaceutical Conference on Sales Force Effectiveness in the Middle East

Pharmaceutical Conference on Sales Force Effectiveness in the Middle East

A two Day Conference 2008 for the Pharmaceutical Sector

– November 11-12, 2008 – JW Marriott, Dubai –

The strategic sales forum held in the Middle East will give an answer to the most captious topics of today. Making the pharma strategic sales forum, the most important Pharmaceutical Conference held in the Middle East.

At the conference, only the best speakers, the utmost brilliant masterminds, surprisingly sharp strategies and much more will be brought to your attention at the Pharmaceutical Conference.

Sales & Marketing Excellence: Enlighten your mind with the most powerful methods to reach your customer through effective market alignment and targeting strategies;

Market Management: Learn how to create long-term successful management and sales training programs that will enable your sales teams to engage with your customers throughout the region;

Sales Force Development: Identify the gaps in the skills of your representatives, required to boost performance and get them more motivated and responsive to change within the market;

Data Management & Systems: Find the right technology for your company and learn best practices in managing your data to enhance your SFE strategies;

Customer Relationship Building: Develop a customer-focused strategy and deliver consistently increased sales across your territories.

Dear Colleague,

This is your invitation to join the Pharmaceutical Conference in Dubai on the 11th & 12th of November 2008.

The Sales Force Effectiveness Middle East Conference 2008 will show you how to choose, implement and deliver the most effective sales platform for your business. It will show you how to optimise your sales teams, maximise the customer impact and increase revenues.

Through months of in-depth research the Pharmaceutical Conference has got a very innovative and information rich programme based on what the industry wants. It will help you take the right steps to exploit and develop a whole range of marketing opportunities offered to you by today’s sales strategies and capabilities suited to the Middle East.

This is your only chance of the year to be enlightened by some of the most distinguished international and regional speakers and thought leaders in SFE. All of whom are eager to share with you a wealth of knowledge and expertise through exclusive case studies, cutting edge research findings and market intelligence in order to communicate more effectively with the increasingly demanding customer-base.

The unmatchable track record is built on our proven ability to help you make better strategic decisions to drive your business forward and stay ahead of the curve. All this culminates in an outstanding event which will be sold out within no time. Make sure your competitor does not get your seat! -Book your place today!

1. The Speakers

The Pharmaceutical Conference brings together world leading pharmaceutical experts in SFE and thought leaders from outside of the pharmaceutical world to give advice on how to advance your SFE strategies.

2. No Sales Pitches

The SFE Conference is an independent event. Every single presentation will go through a rigorous review process in advance to ensure consistent high quality presentations that provide you with relevant information that you can implement into your strategies.

3. Relevant, Focussed Sessions

Through months of research the 2008 event will deliver a exquisite, leading event which will answer your sales challenges including specialised sessions on Sales & Marketing Integration, Data Management, SFE Training & Development, Physician Relationships and many more.

4. Unrivalled Networking

No other event in the Middle East can provide you with 2 days of business focussed networking with some of the most influential pharmaceutical sales people.

5. Exclusive Real-World Case Studies

Learn through a proven formulary of SFE examples which will take you on a tour of the best practice techniques that no other event can deliver with such knowledgeable insights and answers to key sales challenges you can come face to face with.

SFE Middle East at a glance…

Take a look at our fresh innovative new format designed to maximize your learning and networking time at the conference.

Monday November 10

-Pre-Conference Data Management Workshop;

-An afternoon session is dedicated to learn the most effective ways of handling and managing your data and the best practice for successfully implementing it.

DAY 1 – November 11th

The brand new SFE Middle East 2008 Conference will focus on the most effective ways to develop and build a quality focussed sales force within a rapidly changing regional and industry environment.

The event is for sales executives, product managers, emerging markets specialists, business intelligence, business strategy, marketing, marketing research, training and learning, pricing and re-imbursement professionals.

SALES & MARKETING SESSION

Where does SFE fit into the sales & marketing model of the Middle East?

Learn how to successfully implement more quality focused sales force to deliver a more customer-centric approach;

Understand how to effectively target and segment your market by aligning your marketing and sales strategies by region;

Gain effective results by integrating sales and marketing through your portfolio to stand out from international and generic competition.

Tahir Hussein Global Group Brand Manager, Spimaco Pharmaceuticals

Understand the impact of media on sales force and why your company needs sales force in DTC projects;

Discover how leading companies are managing PR and media in the region and using this to their advantage to increase awareness and branding of their products;

Understand what your customer wants to hear and develop an effective process to communicate this message to your representatives.

Wael El Zanaty, Director of Communications, sanofi-aventis

MARKET MANAGEMENT SESSION

How to make effective sales decisions with limited data and information throughout the region?

Examine the opportunities and best investment options for sales and marketing operations in the Middle East;

Strategies for coping with a lack of market research data – including commissioning internal research, use of better customer insight with your sales teams, developing your internal structure for better capture of information – and when to use gut instinct!

Make your money work for you – recognize the limited scope of possible investment and get the best returns for your spend;

How to make quick decisions across the region – focussing on the similarities rather than the differences between countries.

Amr Fahmy, Director of Marketing, AstraZeneca Saudi Arabia

Standardized solutions vs. tailor-made models – how to reach out to your customers in a fragmented region?

– How you can lengthen product lifecycles through more effective management & sales training that can increase the quality and performance of your sales teams;

– Understand the latest global trends and learn how you can effectively tailor these messages to communicate with your target market;

– Learn how you can better integrate and co-ordinate communication between the regions and HQ through a structured management system to deliver an effective and transparent operation;

– Discover what works best between stand-alone solutions or tailored solutions to ensure your KPI’s are achievable.

Marta Wieldonek, Global Brand Director, Novartis

Market driven management: A new way of thinking about your sales strategies

> An in-depth look at how Sanofi-Aventis are developing their sales plan based on research and mapping of the Middle East Market and what benchmarks they use for effective implementation of the plan;

> Learn the different types of business orientation within the region and learn which is the right approach to take for your products in the region.

Ahmed Omar, Product Manager, Sanofi-Aventis

Territory alignment and sales force sizing: Discover the best tactics for the most effective use of your sales teams throughout the region

> Discover how your territories operate and what level of investment is needed to maximize your organisations return there;

> Learn how it is quality and not quantity of your sales teams which will make effective ROI in your territories.

Phil Rush, Country Head, Novartis Saudi Arabia

DAY 2 – November 12th

DATA MANAGEMENT & SYSTEMS SESSION

Develop and implement an effective CRM Strategy for the Middle East and Africa Region

An overview of a proven regional CRM approach from a leading pharmaceutical company

The importance of high quality data in successful CRM deployment

Anissa Boghdady, Regional Manager Middle East, Cegedim Dendrite Senior-level speaker from a Top 10 Pharmaceutical Company

Identify the best data systems for your organization to produce and manage a reliable data source

Discover when and where should you get your market and sales data from;

Learn how to analyze your market needs and evaluate what parameters you need to successfully implement the best independent data providers;

Learn best practice in data management to ensure your database is updated and clean to save your representatives time out in the field;

Understand how an effective database is critical in expanding your organisations reach.

Mahmoud Hany Rizk, Governmental Affairs & Commercial Director, Merck Serono Middle East

SFE and technology – Discover how to improve your sales force through adopting the latest software and programs

Discover what technology can be applied to your business needs and how your organisation needs to change in order to implement new technology which can drive your SFE strategies;

Learn how to train your Sales Force up to deliver better results and faster communication with these tools;

Identify the areas for growth in technology such as CRM and how your organisation can develop these areas ahead of the competition;

Understand how these new tools can be a faster and more effective way to measure the market and your performance.

Ayman Mokhtar, Director of Marketing, sanofi-aventis

SALES FORCE DEVELOPMENT SESSION

Proven strategies to accelerate the effectiveness of first line managers

> Examine effective coaching and development strategies that will provide training up to management level, to encourage self-improvement and motivation throughout

How to successfully develop your reps by using incentivising tactics and allowing 2-way communication to be fed through the organization;

How the managerial roles should evolve for a new flexible approach to new pharma territories and how your company should prepare.

Masood Jaffrey, Associate VP, GSK

Sales force development – Strategies to make sure your representatives work consistently and effectively

> Understand the skill gaps in your sales force and learn how to build a program around it. Develope those skills to ensure continuity of skilled representatives in your organization;

> Learn how to develop a culture of continuous learning by giving representatives more responsibility and empowerment;

> Establish best practice for effective sales calls and meetings which will enable better reviews of performance for your representatives.

Waleed Sabet, Front Line Sales Manager, UAE, Novartis

CUSTOMER RELATIONSHIP SESSION

A general manager’s overview – Solvay’s sales approach to the Gulf Region

> Gain an insight into the Macro-Economics of the region and what it means for Pharmaceutical companies;

> Examine an external SWOT analysis of the region and how you can develop these areas;

> Learn the structure of the Healthcare system in the Gulf and what the best way is to identify your customers;

> Learn how Solvay have developed their sales strategies in response to this region.

Ahmed Khalaf, General Manager, Solvay

Performance management: How to find the right KPI’s for a customer focused sales force

> Understand what the critical challenges are facing the sales environment and learn what the right KPI’s are to put in place to build an effective sales model for the future;

> Discuss how to overcome the internal barriers to implementing new selling models and what you have to do to overcome them.

Jamil Akhter, General Manager, Global Pharma

A customer’s point of view – What you need to know about your company’s interactions

> Hear a customer explain the new approaches pharmaceuticals are taking in Western Europe to delivering added value to its customers and what take-home solutions you can learn from them;

> Understand the similarities between the UK and the Middle East Market and learn what your customers are thinking and how you can be the first to meet their demands now and in the future.

Omar Ali, Formulary Developer & Pharmacist, NHS

Fee per Delegate:

Platinum Pass

– Two Day Conference

– Full event recording

– Access to conference workshops $ 2100.00

– Pharma Middle East Report

– Access to special IMS Data Management Workshop

Gold Pass

– Two Day Conference

– Full event recording $ 1600

– Access to conference workshops

Silver Pass

– Two Day Conference

– Access to conference workshops$1400

Or contact us at:

Bharat Book Bureau

207, Hermes Atrium, Sector 11, PO Box.54,

CBD Belapur, Navi Mumbai – 400 614, India.

Phone : +91 22 2757 8668 / 2757 9438

Fax : +91 22 2757 9131

E-mail : info@bharatbook.com

Website : www.bharatbook.com

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Which is the best skin treatment for you

Which is the best skin treatment for you

Want to get fair? There are creams that can lighten your skin tone within few days. Want to look young? There are skin care products with the anti ageing formula that provides younger looking skin which is wrinkle free. Worried about the acme and pimples? You have acme creams for your skin. With the wide variety of skin types and changing needs of the people, different skin care products are hitting the market to suit the needs and requirements of the people regarding their skin. There are some of the best skin care products that are available in the market and are required for their efficiency in smoothening the skin.
No matter what the reason, cosmetic products enhance your beauty and thus hold a lot of importance. It’s not only a question of appearance but these products also give you a feeling of self-esteem so that you are completely confident wherever you go and have a sense of pride. However, it is important to choose the right cosmetic products so that you do not suffer from their harmful effects. It is really important to shop around so that you get the right products which do not pose any danger to your skin. So get set to impress everyone around you. Nowadays, the market is flooded with natural skincare products. After all, who doesn’t wish to have a healthy, glowing and young looking skin! These products look after the needs of consumers who wish to keep themselves healthy and well-informed. In fact these products ensure that they offer you safe and effective solutions and address you daily beauty and personal care needs. Often people complain that most of these products come with side effects as they contain harsh chemicals and other ingredients that may harm your skin. However, the natural skin care products of good companies make sure that the consumers are not dissatisfied or face such problems.

There are a number of skincare products flooding the market and thus elaborating the beauty care industry worldwide. There are different types of creams, lotions, perfumes, powder kajal etc. that you will find for your needs. The beauty care industries and brand companies are looking forward to serve with their best products to their beautiful customers. There are products for both men and women and are of various forms. The skin care products help in enhancing the overall quality of your skin from the outside. Different people have different skin types, some have oily and some have dry, so to suit to their skin types there are several skincare products.
You must adopt certain measures to make sure that your skin is free from germs else you might face a problem of frequent acne. Scrubs are available in the market to get rid of the dirt to make sure that your skin is clean and clear. Cleansing and moisturizing the skin also help in avoiding acne as they do not give favorable conditions for the growth of the bacteria. You need to take regular care of your skin if it’s oily and prone to acne. There are solutions available nowadays to avoid scarring of the skin and make you beautiful.

For information on beauty therapy and skincare products refer the link.

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