Tag Archives: packaging

Cosmetic Packaging Trends for 2011 What to Look out For

Cosmetic Packaging Trends for 2011 What to Look out For

Today’s top cosmetic manufacturers say that cosmetic packaging must have a combination of features that include portability, price and performance. There is a need for sleek portability, multi-functional products and packages that save time for today’s on-the-go consumer. Hence the latest and greatest in package design and trends can offer value for money, satiate an ever-present need for differentiation from competitors and make you the first to market with the latest innovations.

Some of the cosmetic packaging trends to look out for this year are:
1.Packaging to be designed for recycling and effective disposal
Cosmetic Manufacturers need to team up with package developers to create new concepts in package design to meet specific product needs. The packaging choices need to be made as if the manufacturer is going to get it back, and end needlessly combining non-recyclable materials.

2.Going green
The trend towards green packaging is quickly gathering pace, and organizations are beginning to highlight the green container in which their products are sold. As consumers are becoming more environmentally conscious, user friendly and green packaging is becoming more important.

3.Getting rid of the “wrap rage”
Small packages with full size products as well as single-use products are becoming increasingly popular. It’s time to stop making customers struggle with hard-to-open bags, clamshells and other packaging irritants and start using easy-to-use liquid dispensers, trigger sprays, etc.

4.Packaging will get customized
In order to create appealing merchandising where every item on the shelf appears to be made for that store, manufacturers will start getting more involved with retailers to create specific packages for their customers.

5.Digital printing, an augmented reality
Digital printing will play a progressively bigger role in the future. Consumer goods manufacturers will be under pressure to decrease costs, thereby causing digital equipment manufacturers to address the special needs of packaging. Also, contents in interactive form and 3D will increasingly be featured at the point of sale.

6.RFID tags and quick response codes
Today’s growing technology will allow consumers to visit a mobile version of online content by scanning it using unique printed bar codes with a smart phone. The RFID tags will not only help in tracking products within and across supply chains, but also offer the supplementary benefits of security and genuineness.

7.Visually appealing films and foils.
With so much competition, companies are looking for unique ways to engage customers, including holographic, lenticular and color shifting substrates combined with translucent and opaque inks to create dazzling package designs that also help consumers identify the brand. Statistics show that this type of package marketing is the wave of the future and can be limited only by the marketers’ imagination.
Consumer input is perhaps the best way to find out what direction to take the industry in terms of cosmetic packaging and design. They are the ones targeted and the ones that will eventually purchase your product. It is consumers’ requirements that fundamentally influence packaging trends.

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Important Aspects of Retail Packaging

Important Aspects of Retail Packaging

Today retail packaging has gained far greater significance than it was a decade ago. With business environment becoming hypercompetitive and with different brands vying for customer attention, packaging has become an important aspect of selling. Hence, the onus is upon the product manufacturers to come up with not only quality products but also smart packaging solutions.

In the retail industry, the sale of any product depends largely on the presentation of a product. No customer would buy a badly presented product that fails to attract his or her attention even if it is a quality product.Thus, packaging plays a very crucial role in products finding their way from the shelves to the baskets of the customers. Companies spend billions of dollars on advertisements and other marketing campaigns and even succeed in gaining consumer attention but once inside the shop it is not the advertisements but the packaging that acts as the final trigger.

Today’ consumers are time pressured and therefore do not have time to pick and choose. As they navigate through the store, with hundreds of products staring at them waiting to be picked, their attention falls only onthose products that provide a clear picture as to its use and benefits in a split second. Branding helps companies to carve a distinctive identity of their own; this in turn helps customers to distinguish them from their competitors. Similarly, distinctive and unique packaging helps manufacturers to make their products stand out from the rest.

Thus, presentation is just one aspect of retail packaging. Similarly, several other aspects are there that the product manufacturers need to be concerned about. The following are some of the important aspects of retail packaging.

Protection

The contents in the package should be protected from temperature, compression, vibration, shock, moisture, water and so on.

Barrier Protection

When packing food items, oxygen absorbers are placed to prolong the shelf life of food. However, oxygen absorbers can work effectively only if the packaging is done perfectly. The packaging should be such that it provides effective barrier from water vapor, oxygen, dust and so on.

Modified Atmosphere Packaging

In the case of fruits, vegetables, meat, meat products, and seafood, the fresh state needs to be extended. In such cases, the packaging should be such that it delays the natural deterioration of the product. Hence, the food products need to be packed using technologies such as gas flushing and compensated vacuum.

In today’s highly competitive market environment, organizations find themselves torn between meeting deadlines and other business activities. And this affects other important activities such as packaging products for retail distribution. Hence, companies must seek the help of custom retail packaging service providers that provide services such as packaging products to custom label printing, source tagging to bar coding.

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5 Ways to Save Money on Packaging Supplies

5 Ways to Save Money on Packaging Supplies

Anyone who has to purchase packaging supplies knows that they can get to be expensive if not bought through a large vendor because of the overhead that you end up paying for with smaller companies. It is best to select a vendor with at least a 10,000 item product catalog, because this ensures that you are being provided with a comprehensive selection to choose from, in addition to guaranteed in-stock status on virtually all of your packaging supply needs.

When searching for your vendor, take into consideration whether or not they offer same day shipping and ask about any discounts they may have. Chances are, just by contacting them you will be able to negotiate a deal. Remember, the economy is tough right now and people want to sell products. In most situations, there is a little room to haggle with everybody. Ultimately, it’s worth a shot; isn’t it?

There are many ways you can save money on your packaging supply costs, but here are just a few of my favorites:

1.Purchase your items in bulk and get all applicable discounts.
2.When placing an order, purchase as much as possible each time to avoid paying individual shipping fees on separate transactions.
3.Use a local vendor so that your shipping fees will not be as high.
4.Search online for the best deals prior to committing to any particular vendor.
5.Ensure that you are emphasizing customer service when choosing a vendor, because this will save you money over time and good CRM is always a plus in any business relationship, which decreases the chances of you having to spend money on technical support.

All of the above methods are highly recommended and it will improve your overall experience immensely. Having a company that will work with you hand in hand to cater to each and every one of your packaging supply needs is what counts. Customer satisfaction is the number one reason people stay with a business and it shows that brand loyalty is directly impacted by how well a company interacts with its clients.

I definitely recommend using resources like ThomasNet and other similar platforms which provide a comprehensive list of businesses from which you can review products and services, ultimately making your selection. Many of the companies that you will find on such a directory are established, credible businesses with a large customer base. This will save you money because you will be identifying the best companies suited to provide your industrial supply needs, helping to increase operational efficiency and improving your bottom line.

Having the right resources in place at the right time enables a business owner to streamline their processes and focus on other areas, such as marketing and sales. Do you currently pull your packaging and shipping supply resources from multiple areas? If so, you should seriously look into researching companies and finding one which provides the majority of your needs from one single location. This will save your business a lot of money in the long run.

Happy hunting!

The author highly recommends these cheap moving boxes, packaging and shipping supplies for all of your industrial needs.

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