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How to Benefit from Partner Relationship Management (PRM)

How to Benefit from Partner Relationship Management (PRM)

How is PRM different from CRM?

In this demanding economy, companies are on the never-ending quest for solutions / tools that will help them accrue / maintain their loyalty and business with their customers. Customer Relationship Management (CRM) is one such application that has attracted a lot of attention from organizations worldwide.

Though containing the word “relationship”, CRM is actually not concerned with managing customer relationships. It lays emphasis on creating customer profiles by accumulating and advocating data regarding customer’s buying habits and personal preferences. These profiles are then used by businesses to directly target their niche market.

Talking about relationships, Partner Relationship Management (PRM) is an affair about understanding and satisfying the needs of your business partners with dexterity. As compared to gathering sales data, PRM is a much more complex application as it involves building and maintaining trust between you and your business channel partners. Many discussions on PRM, in correlation with CRM, have argued over personifying PRM either as seperate entity or merely an element of CRM.

CRM was fundamentally structured to manage direct sales engagements between a seller and a buyer. This function concentrates on gathering and sharing data throughout customer/s buying cycle. On the other hand, PRM has been designed to manage a complex system revolving around aligning business processes across the entire chain of vendors to partner and to customers. PRM technology enables companies to generate more work efficiency and profitability with all partner types, including channel, distribution, reseller, strategic alliance, system integration and consulting partners.

Since, every partner organization has a unique way of executing business, it is difficult to manifest a perfect process alignment between partners and vendors. This discrepancy makes it practically impossible to report and measure channel results accurately. CRM systems were not designed to accommodate this level of complexity. To effectively manage indirect business relationships, companies require a dedicated PRM system to co-ordinate activity between all the participants in the process loop.

Making PRM Work for You

Partners provide a cost-effective way to expand your enterprise by providing you with broader geo-market reach. When leveraged properly, they help you to accelerate revenue growth, streamline operations and improve efficiency.

Partner relationship management (PRM) is a business strategy for improving communication between companies and their channel partners. At a time when businesses need to maximize every resource available to them, building strong partner relationships and effective channel strategies has become a critical practice. Working with PRM dynamics, you must also focus on: –

1.Communicating with your partner, using your self-disclosure skills to articulate your needs.

2.Identifying and then sharing your personal most trusted strategies with your partner.

3.Evolving mutually beneficial agreements while working through a conflicting situation.

With businesses becoming global and interdependent in nature, PRM has a more vital role to play. This worldwide interdependence is only based on trust factor. The call-center industry sets a major example on this front. American businesses, having formed alliances with partners in India, Africa, and other distant regions, hire thousands of call-center executives to meet American and worldwide consumer demands. Such alliances require a high degree of partnership intelligence. Without establishing and managing such trusting and mutually beneficial alliances, the level of investments made by the call center and other industries will only face a doom.

Advantages of Partner Relationship Management

Businesses and organizations can immensely benefit from Partner Relationship Management (PRM) programs as follows: –

* Extend your enterprise reach and increase revenues through a well-managed partner network.

* Optimize partner program profitability through better understanding of partner’s value and performance.

* Streamline operations and reduce costs by automating manual processes and integrating partner operations throughout the enterprise.

* Develop a mutually trusting and beneficial partnerships

* Challenge you to change and focus on the future so you do not continually dwell on past glories and stay stagnant.

* Helps you focus resources on critical activities throughout the customer sales cycle and product lifecycle to maximize revenue rates and margins.

* Help companies deliver services that maximize product availability and customer productivity and minimize cost, time and energy.

* Links your future with that of your partner in a positive and exciting way.

* Efficiently manage your association with important customers, suppliers, outsourcing partners and partner alliances.

Web-based PRM software applications enable companies to customize and streamline administrative tasks by making real-time information available to all the partners over the Internet. Several CRM providers have incorporated PRM features in their software applications in the shape of web-enabled spreadsheets shared over extranet.

Salesforce.com’s comprehensive on-demand PRM:

As one of the leading companies offering on-demand CRM application, Salesforce.com provides capable solutions for managing your indirect sales channels. The PRM system, integrated with Sales Force Automation, helps to deliver unmatched visibility to your company’s sales pipeline for direct and indirect channels.

Sales Force PRM makes it easy for partners to access leads, collaborate on deals and locate all the lucrative information. Through a set of easy-to-use services, Sales Force PRM offers: –

1.Higher level of Partner Adoption.

2.Complete Channel Visibility via real-time access to channel sales.

3.Leading Partner Lifecycle Management, including recruitment, marketing, selling and measurement.

4.Integrated SFA application for planning and forecasting.

5.100% on-demand partner solutions resulting in fast deployment and customized partner experience.

Where else will you find such a powerful combination under one-roof? If you need more reasons to get Sales Force PRM solution, download Sales Force PRM Datasheet – Free. Contact Salesforce.com Today!

Author Information:

For more information contact us at: Sales Force


What is a Bhauma Dosha

What is a Bhauma Dosha

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The term Bhauma Dosha comes from the term Bhauma or Mars. Bhauma Dosha is the affliction due to the planet Mars in married life of an individual. It said in the scriptures of Vedic Astrology when Mars sits in 1st , 2nd , 4th , 7th , 8th and 12th house with respect to Lagna or Ascendant , Moon or Venus Bhauma Dosha occurs in a horoscope. If a Bhauma Dosha person marries a non Bhauma Dosha person then there can be death to the other person or separation in that relationship.

From my experience as an Astrologer it is not true every time that Bhauma Dosha person marrying a non Bhauma Dosha person would lead to separation or death of the other partner. This lead me to research further and I have come up with cases (obviously from the scriptures) when this yoga gets cancelled even when Mars sits in the above mentioned houses. I will come to that discussion in the later part of the article but for now I would like to discuss why the above mentioned houses are considered evil for marriage.

1st house or Lagna is 7th from 7th. 7th is the Lagna for the married partner and 1st house is makara house or end of life for the married partner.

2nd house is the 8th house from 7th. As a result it shows danger and difficulties to the partner.

4th house denotes domestic environments. According to sages evil planet occupying 4th or 8th from a bhava spoils the bhava. Hence Mars in 4th is evil with respect to health and belongings of the native.

7th house shows the legal bondage and health, longevity and characteristics of the partner. So Mars in that house is not conducive to the above benefits.

8th house shows difficulties of the native and finance and fortune of the partner. 8th house is also called Mangalya Sthana or duration of married life so Mars there is not good for married life.

12th house indicates the real pleasure which an individual have after marriage. Mars position here is not conducive to happy married life.

When does the Bhauma Dosha gets cancelled ?

1. Mars is in Scorpio ( Vrischika ) or Aries ( Mesha ) there is no dosha

2. Mars in Venus sign cannot do harm if it is the 4th or 7th house.

3. Mars in Mercury sign will have its evil warded off if it is the 2nd house.

4. Mars has no dosha in the houses owned by Sun, Moon and Saturn.

5. Mars has no dosha if it occupies Jupiter sign and the house happens to be the 8th house.

6. Mars if conjoined with Jupiter or Mercury it looses its does not give evil results.

7. Mars if conjoined with Moon it looses its power to do evil.

Who should marry whom ?

1. If, in the bride’s chart, there is Mars Dosha select such a bridegroom who has more or less similar Mars Dosha.

2. If, in bride’s chart, there is Mars Dosha due to its relative position counted from Lagna or Moon or Venus and there is modification due to some disposition or conjunction with the modifying planet or aspect by a benific match with that of the bridegroom in whose chart also there is dosha of Mars and also the modification.

3. If there is no dosha at all in the bride’s chart match it with one who has no dosha at all.

Want to get a reading of your horoscope?

Now if you are looking forward to get a detailed analysis of your horoscope based on KP System (Advanced Vedic Astrology) book a consultation with me by clicking either of the following links.

Indian Vedic Astrology : India-astrologer.com

Online Astrology Readings

I am Biswarup Tarafder having 15+ years of experience in Traditional Hindu Vedic Astrology and Scientific KP Stellar system. If you are looking for authentic horoscope readings with specific time lines consult me.

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The Benefits of a CRM Solution

The Benefits of a CRM Solution

Over the past few years there has been a significant increase in the use of software by business to manage customer facing processes and it has rapidly moved from being a “nice to have” to being a must have for business success. (CRM) Customer Relationship Management is one piece of software which will provide a competitive advantage. But what is CRM and what benefits will it deliver?

CRM helps businesses build relationships with new customers at the same time as keeping existing customers coming back. CRM is a combination of business strategy and business processes brought together by software which, if implemented correctly, bring significant, tangible benefits to organisations.

CRM solutions will enable you to store all information about contacts, competitors and suppliers in one place. This will mean that there will be no silos of information and therefore no gaps in knowledge ensuring exceptional levels of customer service. CRM will deliver a number of benefits to organisations including:

– Reduced duplication of effort
– Enhanced employee knowledge
– Enhanced customer service
– Improved customer satisfaction
– Increased profitability

What type of company implements a CRM Solution?

In the past, implementing any kind of software solution had significant costs associated with it. However, this was because implementing a CRM solution meant that there needed to be an onsite deployment and that additional hardware needed to be purchased to accommodate it. In the early years the significant costs meant that CRM has previously only been associated with large companies. Now, the price of hardware has come down and there is another hosting alternative. CRM is now available on a hosted platform – this means that the company purchases a CRM solution which is not stored on a server on their site, but is on servers in a datacentre or in “the cloud”. This has made implementing a CRM solution much more accessible for smaller organisations as no additional hardware was required. However, the hosted and SaaS solutions are not used exclusively by organisations which have a low number of users – it is also used by larger organisations that are just starting out with CRM.

How do I choose a business partner?

When implementing a CRM solution, often the best place to start is to create a list of requirements and split the list into an essential and nice to have list. Once you have a list of defined requirements it will be easier to inform a potential partner of the deliverables of the project. When selecting a business partner the most important thing is to find a partner which you believe best understands the requirements of your organisation. It is also important to consider other customers they already have, so asking to see case studies will provide you with an insight into the quality of their work. It may also be possible to visit some of their customers so you can actually have a face to face meeting and ask questions about the company. It’s also important to consider their support network, having the right level of support when starting out with a new piece of software can be the difference between project success and failure.

Will it integrate with my ERP solution?

There are many CRM solutions which will integrate with ERP solutions, however this is not often an out of the box functionality and if you want your front and back office staff working from the same data it is essential that you make this clear from the outset of the requirements capture process.

Having a CRM system which is fully integrated will mean that both front and back office functions will be working from the same data and this will mean that there will be increased visibility across the organisation.

No matter which hosting alternative you choose and whether it integrates with your ERP solution or not, it’s clear that providing it is implemented correctly CRM will deliver significant benefits across the whole organisation.


Wyless continues to grow M2M market share in the first 2 quarters of 2010

Wyless continues to grow M2M market share in the first 2 quarters of 2010

Wyless Group, the Global M2M Managed Services provider, today announced record sales and profit results for Q1 and Q2 2010. Revenues and connections have grown by 70% and profits have increased by 300% over Q4 2009.

Wyless announced that growth had been strong in all areas of business during the first 6 months of the year, in geographical penetration, diversity of industry verticals and introduction of new products. Wyless customers represent every M2M industry vertical, including Healthcare, Industrial Monitoring and Control and Vehicle Telematics. The wide-range of Partner Applications include, remote healthcare
patient monitoring, mobile electronic point of sale ( EPOS), video surveillance, parking meters and personal tracking.

Chris Lowery, Founder and CEO stated: ” Wyless has grown its customer base by 40% and we presently have customers in 64 countries on 6 continents. Ongoing development of Porthos, our open management platform, has been substantial and we have several white label versions of Porthos operating under license. We have also successfully introduced a number of managed service agreements for existing networks. We will be announcing further major strategic developments later in Q3″

Mr. Lowery also responded to press articles concerning management changes in the Group. ” The previous CEO, Rami Avidan, left Wyless last September to pursue other interests. At the request of the Board I took over as CEO of the Wyless Group, to ensure that our strategic objectives are achieved.
Reporting to me:
Dan McDuffie, SVP of Wyless USA, is Global Sales Director.
Virginie Carniel, Director of Wyless Europe, is Global Operations Director.”


About Wyless
Wyless is a Global Network Enabler (GNE). Our Managed Services enable companies to securely and reliably communicate with their remote and mobile devices in over 120 countries, in partnership with Tier 1, Mobile Operators. They include Open Connectivity, an Intelligent Network, Porthos, our unique Open Platform and Professional Services. These Managed Services combine to provide real-time visibility, enhanced control and flexibility for wireless connections. Wyless enables customers and partners to reduce the risks, costs and complexities of deploying and supporting mobile applications at the same time as enabling new revenue streams for our customers and partners.

For more information about Wyless, please visit www.wyless.com.

For More information, please contact:
Barry Nay
+44 (0) 1895 454 674.