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Ad Inventory Management

Ad Inventory Management

As with any publisher, your goal is to maximize ad revenue stemming from all of your ad spaces on your website. To get there, you need to optimize your ad inventory. It is hence essential to sell your ads for the best price possible and utilize all available ad impressions. This article will provide a basic understanding of ad inventory and techniques to determine and manage it more effectively. There are three possible inventory levels:

1. Filled, or 100% fill rate
2. Undersold, or underselling
3. Oversold, or overbooking

The ideal condition is “Filled”, or 100% fill rate. This condition is met when you are not undersold and you are not oversold. The boundary between these levels is very close to each other. So, to achieve this level, it is often easier to avoid the other two unwanted conditions rather than trying to find a magic formula for 100% fill rate. Also, it is not easy to continuously maintain a perfect level because of all the changing variables such as: traffic, audience, advertisers, and ad networks. Depending on the complexity of your ad placements, you can use a 2-zone or 3-zone chaining setup. A 3-zone chaining setup has 3 levels: “Premium/Exclusive > Regular > Remnant”. 2-zone chaining has 2 levels: “Regular > Remnant”. The total available inventory is the total impressions of all the zones in the chain.

Undersold, or underselling, means you have extra impressions that can be sold for more revenue or higher revenue instead of leaving them to non-paying house ads or low-paying ad networks. It is easy to detect if you are in this situation. If there are many impressions served in the Remnant zone, it means there is unsold inventory in the Premium and/or Regular zone. If this is the case, you should try to sell more ads in the Premium/Regular zone to increase your total ad revenue.

Oversold, or overbooking, means you have booked and sold more ads than what is available for the zone. Any individual ad can be booked with multiple restrictions such as specific start/end date, geo-targeting, frequency capping, browser, device, daily/monthly/hourly quota, even distribution, etc. These restrictions break up the total available inventory into many smaller overlapping segments. It can be difficult to determine the exact number of impressions in each of these segments. For example: consider an ad placement that has one million total impressions for April. 50% of that is US visitors. 70% of those US visitors use Windows. One of the ads is booked into that placement from March 15 to April 20 targeting US and Canada visitors with a total limit of 50,000 impressions and an even distribution. Another ad from April 10 to April 20 targeting visitors within 50 miles of Chicago and a total limit of 100,000 impressions.

However, there is a way to determine if a specific ad is overbooked by looking at its weight/priority setting and its delivery progress. If an ad has Auto Priority at the maximum value for an extended period of time and its delivery progress is behind schedule then it is likely overbooked. Check with your tool on how to find this.

Another simple way to avoid overselling is allowing a small amount of inventory to be undersold. This means you initially allow some impressions in the Remnant zone, which contains in-house ads and/or low-paying ad networks. As you monitor the number of impressions number in the Remnant zone, you know how many extra impressions you can sell in the Premium/Regular zone. The goal is to monitor and reduce these extra impressions to a level with very little extra impressions left. This is a safe and simple way to avoid overselling.

As a final note, your ad inventory changes every day so it is a good habit to monitor the ad inventory reports and make any necessary changes promptly.


Ideal Bar ERP Software and Inventory Management System – FBHControl

Ideal Bar ERP Software and Inventory Management System – FBHControl

FBHcontrol has launched Bar ERP software which is one of the Perfect bar inventory management system with Bluetooth Scale feature. Bar ERP tool supervise your income, promotion, cash, expense and many more. A bar holder in fact have to maintain track of everything that is coming and going. Operating a bar at constant revenue is difficult without having a complete liquid control system in hand. But if you do not use the correct method to maintain a successful bar then it could be very difficult job to manage it.

If you want to operate a bar business effectively and productively then it is most important to conduct an inventory on regular interval of time. It would be more appropriate if it is will be done each month. Dependable and honest employees are also needed to prevent theft. Inventory is also needed when bar operator needs to control and monitor it efficiently and maintain quality control. Therefore the importance of inventory in bars cannot be ignored. It has certainly great significance and proves to be productive if done on regular basis.

As inventory takes a lot of time and effort if carried out accurately and also feels irritating so unfortunately most of the bars do not manage it on regular basis. Choosing the best inventory management software for your bar is a difficult job but in fact you need to find it because the right type of software allows you to check and monitor your inventory and to have actual information about it. A reasonable functionality of any bar inventory management system includes check in and checkout in short words. Liquor inventory control is a crisis in our industry.

Liquor over pouring, staff stealing and theft etc are some of the major problems that badly influence the productivity of bars operations. Therefore a proper bar inventory software will help you to check, understand and monitor the performance of the bar by making sure how much liquor has been consumed and how much it actually needs. Liquor level is maintained. It is done by tracking bottles and then comparing it with the liquid sold out. It will surely help in the controlling the cost and prevention of loss. They can attain better prosperity by maintain very careful check on each and every item present in inventory especially every drink poured.

No doubt such type of system is very efficient in performance but unfortunately, not everyone can afford that. Are you looking for a bar inventory management system? Fbhcontrol will save you time, money, and remove alcohol over pouring and theft so you will be able to recover the cost of the system quite easily. With our advanced features and abilities now you can keep an eye on every ounce poured.

It helps in comparing expected inventory with actual inventory. Everything can be managed at one place. Now your IT cost can also be reduced by our system. You can avoid and recognize billing errors with the updated prices. It will help you become more productive. It has eliminated the work of guessing how much liquor is needed and how much is used because it provides complete facts and figures of everything.

I am a professional content writer. Now my article is on FBHcontrol which is US top bar inventory management System Company. Ideal Bar ERP Software has capability to manage the various hotels income, expense and reporting. To improve your business’ efficiency and profit, I’ll suggest you to try FBHcontrol.